The Power of Thinking Without Thinking by Gladwell, Malcolm Essay - 1

The Power of Thinking Without Thinking by Gladwell, Malcolm - Essay Example Gladwell discusses the â€Å"storytelling problem† which is basically an idea that tells how people grow wrong records of their decisions and perspectives. People make stories unwittingly which bolster their choices and activities. I do accept that the perspective an individual is greatly affects his/her dynamic aptitudes, and the perspective is controlled to an enormous degree by the earth. The author’s procedure as an essayist was commonly very reasonable. I concur with the greater part of the author’s focuses, however I somewhat differ at times. What I like about it is that the creator has endeavored to cause the crowds to understand the effect of the earth on their choices that they expectedly consider coming completely from them. This recommends choice of the ideal spot and the opportune time are pre-essentials of settling on a correct choice. I discover the narrating issue a bit of befuddling on the grounds that I for one don’t very concur that people will in general grow wrong records of their ownâ behaviors.â

Steroids Essays - Anabolic Steroids, Testosterone, Steroid Hormone

Steroids Medications have been utilized in sports nearly insofar as sports themselves have been near. The old Incas found that the remains from copied leaves of the Coca tree gave the individuals incredible stores of vitality, and made rest superfluous for quite a long time or even days, it was later found to be the energizer cocaine. They would take it after a short time chases, fights, and even thought that it was valuable in old game rivalries. It wasn't until 1886 that the first medication related demise in quite a while happened. A bicyclist took a blend of cocaine and champion, called the speedball, and kicked the bucket from it. Little were the specialists mindful the scourge that would follow in the following century. Anabolic steroids, created in the 1930's in Europe, are drugs that help to assemble new body tissue rapidly, yet with extraordinary symptoms. Anabolic methods the capacity to advance body development and fix body tissue. It originates from the Greek word anabolikos signi fying productive. Steroids are fundamentally comprised of hormones. One lady preparing to make the 1984 US ladies' b-ball group utilized them, her muscles began to swell, her voice became further, and she even had the beginnings of a mustache. These are for the most part the typical side effects of anabolic steroids. Steroids were not generally utilized for sports, they began a similar way most medications did, restorative purposes. Survivors of starvation and extreme injury benefitted from it's capacity to construct new tissue rapidly. They additionally forestalled muscle tissue from shriveling in patients who had quite recently had medical procedure. Steroids are utilized to treat Addison's malady. Anabolic steroids are drugs that originate from hormones or from blends of synthetics that accomplish a similar outcome as hormones. Hormones might be given to a person in their regular state, or in a manufactured one. The engineered state is now and again more powerful than the common one. Testosterone and progesterone are hormones utilized in steroids, another benevolent originates from the adrenal organs, which emit different vital real synthetic compounds. The steroids themselves can be taken orally, as tablets or powders, and can likewise be fluids that are infused into the muscles. The steroids taken by competitors contain testosterone or synthetic concoctions that demonstration in comparable manner to testosterone. Testosterone is found in people, however in ladies it is available in a lot littler sums, for the most part since it is created in the balls in men. More than one hundred and twenty steroids depend on the hormone testosterone. There are many brand names, for example, Durabolin, Winstrol, Pregnyl, and Anavar. Essentially anabolic steroids control the substantial capacities that are regularly leveled out of the bodies common testosterone. Just as transforming ladies into men and men into masculine men it has an animate impact on skeletal bulk, some instinctive organs, the hemoglobin focus, and the red platelet number and mass. Obviously, the vast majority take anabolic steroids unlawfully to invigorate development in muscle cells. When an individual is conceived, he/she won't develop any longer muscle cells for an incredible duration. So when bulk expands it is the individual cells developing in circumference to make up for either an expansion in work, or the arrival of androgen hormones(found in every anabolic steroid.) Exercise alone can invigorate the bigness of muscle cells to increment by somewhere in the range of thirty to sixty percent. The nearness of androgen hormones takes into consideration significantly more prominent development. Anabolic steroids act like our common androgen hormones in that they invigorate anabolic digestion in the muscles. Anabolic digestion includes the development of bigger atoms from littler ones and incorporates all the valuable procedures used to make the substances required for cell deve lopment and fix. Because of steroids invigorating anabolic digestion, muscles increment in size to a generously more noteworthy size than they would have been if the individual just worked out. Specialists take various perspectives on endorsing steroids. Most aversion the utilization of them in sports, and some won't recommend them at all for use in sports. They consider them to be hazardous for solid people, and the taking of medications to get a triumphant edge they see as cheating. Others don't care for steroids, yet will recommend them, knowing their patient, if not given them by their primary care physician, will get them from some place

Transpersonal Psychology History and Practice

Transpersonal Psychology History and Practice Basics Print The Practice of Transpersonal Psychology History, Popularity, and Research Areas By Kendra Cherry facebook twitter Kendra Cherry, MS, is an author, educational consultant, and speaker focused on helping students learn about psychology. Learn about our editorial policy Kendra Cherry Updated on January 13, 2020 Tetra Images/Getty Images More in Psychology Basics Psychotherapy Student Resources History and Biographies Theories Phobias Emotions Sleep and Dreaming In This Article Table of Contents Expand History Definition Popularity Difference From Parapsychology Research Areas View All Back To Top Transpersonal psychology is a field or school of thought in psychology centered on the spiritual aspects of human life. The term transpersonal psychology was first introduced in the 1960s by psychologists such as Abraham Maslow and Victor Frankl. This field utilizes psychological methods and theories to examine the spiritual subject matter. History The Journal of Transpersonal Psychology began publication in 1969 and in 1971 the Association for Transpersonal Psychology was established. While the field did not formally begin until the late 1960s, it has its roots in early work by psychologists including William James and Carl Jung who were deeply interested in the spiritual aspects of human nature. In addition to using psychology to better understand spiritual experiences, transpersonal psychology also strives to provide a deeper and richer understanding of individuals and to help them achieve their greatest potential. Definition Transpersonal psychology is a label for a type of psychological theory that embraces a wide variety of ideas that have nothing to do with religion and everything to do with the mind and behavior. Transpersonal psychology looks at the whole human experience. While not all definitions of transpersonal psychology are exactly the same, researchers Lajoie and Shapiro have suggested that there are several key factors that figure into most explanations of this field. These include spirituality, higher potential, transcendence and other states of consciousness. In her 2009 book Eyes Wide Open: Cultivating Discernment on the Spiritual Path, Mariana Caplan wrote: Transpersonal psychologists attempt to integrate timeless wisdom with modern Western psychology and translate spiritual principles into scientifically grounded, contemporary language. Transpersonal psychology addresses the full spectrum of human psychospiritual developmentâ€"from our deepest wounds and needs to the existential crisis of the human being, to the most transcendent capacities of our consciousness. Instead of focusing on one school of psychological thought, or even just one discipline, transpersonal psychology seeks to incorporate a broad array of ideas, disciplines,  and theories like philosophy, literature, health theories, art, social theory, cognition science, and different spiritual traditions, says Sofia University, formerly the Insitute of Transpersonal Psychology. Sofia University is a private institution that was initially founded to educate students in transpersonal psychology and continues to pass on transpersonal values. Popularity Although transpersonal psychology is not often explored in traditional psychology programs, there is increasing interest in this  perspective  and how theories and ideas from this field can be applied to different subfields of psychology.  Mindfulness meditation, for example, is one element of transpersonal psychology that is becoming more popularly used. Difference From Parapsychology Transpersonal psychology is sometimes confused with  parapsychology, although it is important to note that the two are not the same. While transpersonal psychology focuses on the spiritual side of human nature, parapsychology is concerned with the paranormal, such as psychic phenomena, including precognition, clairvoyance, near-death experiences, and psychokinesis. Research Areas The following are just a few of the areas of research interest: Music therapyGuided imagery and visualizationPeak experiencesNear-death experiencesParapsychologyMeditation, including mindfulnessSpirituality and psychology

Tesla Motors An American Organization - 1579 Words

Tesla Motors (Student Name) (Course Name) March 28, 2017 Introduction Tesla Motors Inc. is an American organization which is known overall due to its involvement in manufacturing, designing and furthermore the offering of electric cars and electric parts for vehicles (tesla, 2017). Tesla now offers a full suite of energy items that fuses sun based, stockpiling, and lattice administrations. By way of the field’s just completely coordinated maintainable energy business, Tesla is at the front of the world s unavoidable move towards a sustainable energy platform (tesla, 2017). Tesla Motors History Tesla Motors, the automobile manufacturer. It was established in 2003 by American business visionaries Martin Eberhard and Marc Tarpenning†¦show more content†¦The problem is that the firm has already begun model reserves and has already reached more than 400,000 reserves. The company has a capacity to produce only 60,000 cars a year, which is almost zero when the matching requirements. Thus, according to estimates if the company works with the current format of work, cannot meet the output will be at the end of 2024 as well. This company faced this problematic because launch new care model has very high level of techniques and for completed the target needs a supplemental budget. The company needs a lot of money because Model S is composed from the beginning to be the most secure, most invigorating car out and about. With unparalleled execution conveyed finished Tesla s sole, all-electric powertrain, Model S quickens from 0 to 60 mph in as meager as 2.5 seconds (tesla, n.d. ). Model S accompanies Autopilot abilities intended to make your thruway driving more secure, as well as peaceful. Model S now includes full LED versatile headlamps. Other than redesigning the brilliantly incredible styling, they also bolster prosperity: 14 three-position LED dynamic swinging lights to upgrade detectable quality around night time, especially on winding lanes. Model Snow incorporates a Medical audit HEPA air filtration structure, which removes no under 99.97% of particulate exhaust tainting and efficiently all allergens, organisms and distinctive contaminants from hotel air. The bioweapon resistance mode makes real weight insideShow MoreRelatedTesla Motors, The Engineer, Innovator And Physicist Essay1422 Words   |  6 PagesTesla Motors is an American automaker and vitality stockpiling organization named after renowned Nikola Tesla, the engineer, innovator and physicist. The company was established in 2003 by Elon Musk, Martin Eberhard and Marc Tarpenning. It is situa ted in Palo Alto, California. Their primary auto production from 2008 being Tesla Roadster, the second vehicle, the Model S, an electric extravagance car, appeared in 2012 and is worked at the Tesla Factory in California. Worldwide deals for the Model SRead MoreTesla Case967 Words   |  4 PagesTechnology factors:  ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Technology is highly used and thus ready to assist in the availability of these cars. Ecological factors:  ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The cars that are produced by tesla are environmentally friendly.    Legal factors:  ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The regulations in the U.S. help the growth of such a business. 2.For the Tesla Company, in order to analyze the industry’s environment, one has to cover each aspect of the Porter’s 5 forces. First force is the competitive rivalry which is considered very highRead MoreCase Study of Tesla Motors Inc. Essay examples1192 Words   |  5 PagesTesla Motors Inc. is an American public company which is known worldwide because of its experience in designing, manufacturing and also the selling of electric cars and electric components for vehicles. The motor was started back in the year 2003 in San Carlos, California in the United States (Teslamotors.com, 2014). The company had its headquarters in Palo Alto and at the time of its inception, Elon Musk was its chief executive officer (CEO) (Hunger, 2010). Environmental concerns have been raisedRead MoreTesla Motors : An Awesome Electric Vehicle Model1548 Words   |  7 PagesCalifornia, Tesla Motors inc. was founded in 2003 by a group of engineers who were persistent to prove that electric vehicles could be fun, economical, environmentally safe and offer something the auto manufacturing industry was waiting for: an awesome electric vehicle. Additionally, Tesla Motors currently employs approximately 6,000 employees worldwide, while operating in more than 37 different countries around the world. The electronic auto maker currently offers two models, including The Tesla RoadsterRead MoreTesla Motors : An American Automaker And Energy Stockpiling Essay1031 Words   |  5 PagesTesla Motors (regularly abbreviated to Tesla) is an American automaker and energy stockpiling corporation established in July 2003 by Elon Musk, Martin Eberhard, Marc Tarpenning, JB Straubel and Ian Wright, and is centrally locaeted in Palo Alto, California. The organization represents considerable authority in electric autos and their powertrain segments furthermore delivers battery charging gear. 2. Organization Profile Tesla Motors, Inc., created on July 1, 2003, plans, creates, makes and offersRead MoreTesla Motors, Inc.1172 Words   |  5 PagesTesla Motors, Inc. is an American automotive and energy storage giant firm that designs and manufactures electronically powered cars, their components and battery products. Tesla Motors is a public company that trades on the NASDAQ stock exchange under the symbol TSLA. Tesla reported profit in first quarter of 2013, which was first time ever in their history. Since its foundation in 2003, Tesla Motors has recorded most noticeable breakthroughs in the market of electric vehicles by their own developedRead MoreEssay about Tesla Motors1688 Words   |  7 Pagesthat Tesla Motors faces is the society and subcultures. In this day in age consumers worldwide have increased their knowledge and sensitivity about its environment. Numerous companies have catered to this need of becoming more environmentally responsible by offering products that are â€Å"greenâ₠¬  or environmentally friendly. This new growth amongst people and organizations alike of becoming more environmentally conscious has created an opportunity for Tesla Motors with its brand of product. Tesla MotorsRead MoreA Report On Tesla And Solutions Essay1576 Words   |  7 Pagessurroundings. Electrical autos regard use to beat these issues. Tesla is one of the top organizations to give great electrical autos, however, in the couple of portions it is absent to fulfill it higher. Those are Price, Marketing Strategy and its Range, If Tesla pursues these challenges, then it would be the better Electrical auto organization on the planet. The investigation of these recommendations and implementations would help the organization to defeat its issues. However, these concerns can be overcomeRead MoreTesla Motor : Sustainable Development1441 Words   |  6 PagesHan Yan Market Society 12/December/2014 Tesla Motor--Sustainable Industry The world is calling to the urgency of making progress toward economic development that could be sustained without depleting natural resources or harming the environment. â€Å"The term sustainable development means different things to different people. But, in essence, it is concerned with meeting the needs of people today without compromising the ability of future generations to meet their own needs† (World Business CouncilRead MoreA Country s Political And Financial Risk1201 Words   |  5 PagesOBJECTIVES 1. To identify the common techniques used by Tesla to measure a country’s political and financial risk while launching Tesla’s new section of motorcycles. 2. To explain the methods used to measure country risk. 3. To explain how the measurement of country’s risk is used by TESLA when deriving and validating the financial decisions for its new motorcycles. 4. Country shows the potential impact of a country’s impact on the tesla motor’s cash flow. PESTEL RISK ANALYSIS Political

Essay on Moral Position - 1059 Words

Moral Position Dworkins moral position is reasons, foundation theory and self-evident. Moral position has to give good (articulate) reasons for moral position to be valid. Things like prejudices and emotions are not justifiable characteristics for a moral position. In Dworkins essay The Concept of a Moral Position, he elaborates on what a moral position really is, and what it isnt. Dworkin states that moral position cannot be based on prejudice or emotion. According to Websters dictionary, prejudice is the unreasonable feelings, opinions, or attitudes of a hostile nature regarding a racial, religious or national group. Therefore a person cannot judge another based on these grounds of prejudice or emotion. The example†¦show more content†¦For example, if a man would say I hate homosexuals that would be considered as his personal emotion because he gives no justified reason for his statement aside from pure fear or inferiority. Yet he is still entitled to his own opinion under the first amendment. If the same man would also give a reason for his prejudice such as I hate homosexuals, because Im afraid they might do something to me it is his own justifiable reason but it is only justified to him and not to anyone else. Hence, making his moral opinion only his own and not societies moral opinion and his moral position is wrong which must be rejected. Moral position cannot be based on the beliefs of others. By relying on others moral position a person shows that he doesnt have his own views and values on the subject, and therefore his or her position is unjustified. It is a form of the advice we are given by others of be a leader and not a follower. For example if I say that I dont like Russian people because no body else likes them. That statement would not be a justifiable argument for the sake of morality, it would just be a reason for myself, which lack supporting evidence. It would just show that I dont have or formed my own opinion, and therefore I cannot give a good enough reason to prove my position, hence making myShow MoreRelatedEthics, Morals, Law And Position Of Leader1827 Words   |  8 PagesEthics, morals, law and position of leader Ethic is a set of principles and philosophy that governs the thought process pertaining to conducts of people in diversified field. It could be science, civic society, law order, politics, diplomacy or any personal matter between two individuals. Moral is more to do with differentiating right from wrong, setting standard for oneself for best behavior and learning from the past experience and applying them in present to achieve sense of self belief andRead MoreThe Cuban Missile Crisis And Its Effect On The Moral Position Of The United States987 Words   |  4 Pageswas provided, the lies of Kruschev were exposed, and Robert Kennedy said, â€Å"I now know how Tojo felt when he was planning Pearl Harbor† (Kennedy, 25). John F. Kennedy needed to handle the presence of the Soviets in Cuba without diminishing the moral position of the United States. When a formal meeting of the National Security Council was held, many arguments were shared o how to handle the crisis. The main arguments of action were blockade or military action, in particular- nuclear weapons. â€Å"ItRead MoreRunning Head : Arguing A Moral Stance1269 Words   |  6 PagesARGUING A MORAL STANCE 1 Arguing a Moral Stance Dawn Phillips Patten University ARGUING A MORAL STANCE 2 Arguing a Moral Stance For a moment we can imagine two well qualified individuals interviewing on the same day for open positions as buyers for a major department store. They both hold college degrees, have similar work experience and both speak Spanish as a second language. They are both married, are the sole financial provider for their family, have one child and are home-owners. The positions areRead MoreAnalysis Of Mandevilles Travels And Bisclavret1423 Words   |  6 Pages Monsters have always fascinated readers because of their mysterious origins and motives. These strange and unknown characteristics lead us to ask questions and really think about how humans justify their actions and consider what is and isn’t moral. Monsters also help us come to a conclusion about who we are as people in a functioning society. In the works of Mandeville’s Travels and Bisclavret, the authors help us discover who we are to unify us as a community, give us a sense of security, andRead MoreHow Manh s Influence On The Classroom1267 Words   |  6 PagesGiang’s translation, Manh focuses on the phrase ‘in need’; he adds few more examples (in need of money, in need of motorbike) in order to better illustrate the usage and meaning of this phrase. However from line 88 to line 92, there is an implicit moral message conveyed by Manh. With discourse marker ‘so’ signifying a consequential relation between the present messages with t he prior context, Manh stresses on the importance of friend selection (â€Å"just consider†, line 88). Moreover, the use of â€Å"people†Read MorePeter Singer And John Arthur s Views On Famine And Affluence1451 Words   |  6 Pagessupply themselves beyond the essentials puts us in a position that can be disputed: should we supply for others who cannot attain basic elements for survival? In a piece by Peter Singer entitled, â€Å"Famine, Affluence, and Morality,† Singer argues that Americans should prevent atrocious situations to arise but, we also should not sacrifice something of equal importance while doing so. 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All these points are important in justifying whether humans are morally right when choosing to eat meat. This paper will argue that it is morally impermissible to eat meat by focusing on the treatment of animals, the environmental argument, animal rights, pain, morals, religion, and the law. Treatment of animals Vegetarians are uncomfortable with how humans treat animalsRead MoreKant s Moral Judgement Of Moral Luck1630 Words   |  7 PagesIntro to Philosophy 9 October 2015 â€Å"Kant believed that good or bad luck should influence neither our moral judgment of a person and his actions, nor his moral assessment of himself.† -Thomas Nagel Thomas Nagel, Professor of Philosophy at New York University developed the current philosophical idea of Moral luck. Kant denied the possibility of moral luck but Nagel created the idea of moral luck based on Kant’s opposition. 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Streams of Silver 4. The Conjuring Free Essays

string(44) " back into place after Sydney had departed\." A landmark of wonder marked the very center of the City of Sails, a strange building that emanated a powerful aura of magic. Unlike any other structure in all the Forgotten Realms, the Hosttower of the Arcane seemed literally a tree of stone, boasting five tall spires, the largest being the central, and the other four, equally high, growing out of the main trunk with the graceful curving arc of an oak. Nowhere could any sign of the mason be seen; it was obvious to any knowledgeable viewer that magic, not physical labor, had produced this artwork. We will write a custom essay sample on Streams of Silver 4. The Conjuring or any similar topic only for you Order Now The Archmage, undisputed Master of the Hosttower, resided in the central tower, while the other four housed the wizards closest in the line of succession. Each of these lesser towers, representing the four compass directions, dominated a different side of the trunk, and its respective wizard held responsibility for watching over and influencing the events in the direction he overlooked. Thus, the wizard west of the trunk spent his days looking out to sea, and to the merchant ships and pirates riding out on Luskan’s harbor. A conversation in the north spire would have interested the companions from Ten-Towns this day. â€Å"You have done well, Jierdan,† said Sydney, a younger, and lesser, mage in the Hosttower, though displaying enough potential to have gained an apprenticeship with one of the mightiest wizards in the guild. Not a pretty woman, Sydney cared little for physical appearances, instead devoting her energies to her unrelenting pursuit of power. She had spent most of her twenty-five years working toward one goal – the title of Wizard – and her determination and poise gave most around her little doubt about her ability to attain it. Jierdan accepted the praise with a knowing nod, understanding the condescending manner in which it was offered. â€Å"I only performed as I was instructed,† he replied under a facade of humility, tossing a glance to the frail-looking man in brown mottled robes who stood staring out of the room’s sole window. â€Å"Why would they come here?† the wizard whispered to himself. He turned to the others, and they recoiled instinctively from his gaze. He was Dendybar the Mottled, Master of the North Spire, and though he appeared weak from a distance, closer scrutiny revealed a power in the man mightier than bulging muscles. And his well-earned reputation for valuing life far less than the pursuit of knowledge intimidated most who came before him. â€Å"Did the travelers give any reason for coming here?† â€Å"None that I would believe,† Jierdan replied quietly. â€Å"The halfling spoke of scouting out the marketplace, but I – â€Å" â€Å"Not likely,† interrupted Dendybar, speaking more to himself than to the others. â€Å"Those four weigh more into their actions than simply a merchant expedition.† Sydney pressed Jierdan, seeking to keep her high favor with the Master of the North Spire. â€Å"Where are they now?† she demanded. Jierdan didn’t dare fight back against her in front of Dendybar. â€Å"On the docks†¦somewhere,† he said, then shrugged. â€Å"You do not know?† hissed the young mage. â€Å"They were to stay at the Cutlass,† Jierdan retorted. â€Å"But the fight put them out on the street.† â€Å"And you should have followed them!† Sydney scolded, dogging the soldier relentlessly. â€Å"Even a soldier of the city would be a fool to travel alone about the piers at night,† Jierdan shot back. â€Å"It does not matter where they are right now. I have the gates and the piers watched. They cannot leave Luskan without my knowledge!† â€Å"I want them found!† Sydney ordered, but then Dendybar silenced her. â€Å"Leave the watch as it is,† he told Jierdan. â€Å"They must not depart without my knowledge. You are dismissed. Come before me again when you have something to report.† Jierdan snapped to attention and turned to leave, casting one final glare at his competitor for the mottled wizard’s favor as he passed. He was only a soldier, not a budding mage like Sydney, but in Luskan, where the Hosttower of the Arcane was the true, secretive force behind all of the power structures in the city, a soldier did well to find the favor of a wizard. Captains of the guard only attained their positions and privileges with the prior consent of the Hosttower. â€Å"We cannot allow them to roam freely,† argued Sydney when the door had closed behind the departing soldier. â€Å"They shall bring no harm for now,† replied Dendybar. â€Å"Even if the drow carries the artifact with him, it will take him years to understand its potential. Patience, my friend, I have ways of learning what we need to know. The pieces of this puzzle will fit together nicely before much longer.† â€Å"It pains me to think that such power is so close to our grasp,† sighed the eager young mage. â€Å"And in the possession of a novice!† â€Å"Patience,† repeated the Master of the North Spire. * * * Sydney finished lighting the ring of candles that marked the perimeter of the special chamber and moved slowly toward the solitary brazier that stood on its iron tripod just outside the magic circle inscribed upon the floor. It disappointed her to know that once the brazier was also burning, she would be instructed to depart. Savoring every moment in this rarely opened room, considered by many to be the finest conjuring chamber in all the northland, Sydney had many times begged to remain in attendance. But Dendybar never let her stay, explaining that her inevitable inquiries would prove too much of a distraction. And when dealing with the nether worlds, distractions usually proved fatal. Dendybar sat cross-legged within the magic circle, chanting himself into a deep meditative trance and not even aware of Sydney’s actions as she completed the preparations. All of his senses looked inward, searching his own being, to ensure that he was fully prepared for such a task. He had left only one window in his mind open to the outside, a fraction of his awareness hinging on a single cue: the bolt of the heavy door being snapped back into place after Sydney had departed. You read "Streams of Silver 4. The Conjuring" in category "Essay examples" His heavy eyelids cracked open, their narrow line of vision solely fixed upon the fires of the brazier. These flames would be the life of the summoned spirit, giving it a tangible form for the period Dendybar kept it locked to the material plane. â€Å"Ey vesus venerais dimin doer,† the wizard began, chanting slowly at first, then building into a solid rhythm. Swept away by the insistent pull of the casting, as though the spell, once given a flicker of life, drove itself to the completion of its dweomer, Dendybar rolled on through the various inflections and arcane syllables with ease, the sweat on his face reflecting eagerness more than nerves. The mottled wizard reveled in summoning, dominating the will of beings beyond the mortal world through the sheer insistence of his considerable mental strength. This room represented the pinnacle of his studies, the indisputable evidence of the vast boundaries of his powers. This time he was targeting his favorite informant, a spirit that truly despised him, but could not refuse his call. Dendybar came to the climactic point in the casting, the naming. â€Å"Morkai,† he called softly. The brazier’s flame brightened for just an instant. â€Å"Morkai!† Dendybar shouted, tearing the spirit from its hold on the other world. The brazier puffed into a small fireball, then died into blackness, its flames transmuted into the image of a man standing before Dendybar. The wizard’s thin lips curled upward. How ironic, he thought, that the man he had arranged to murder would prove to be his most valuable source of information. The specter of Morkai the Red stood resolute and proud, a fitting image of the mighty wizard he had once been. He had created this very room back in the days when he served the Hosttower in the role of Master of the North Spire. But then Dendybar and his cronies had conspired against him, using his trusted apprentice to drive a dagger into his heart, and thus opening the trail of succession for Dendybar himself to reach the coveted position in the spire. That same act had set a second, perhaps more significant, chain of events into motion, for it was that same apprentice, Akar Kessell, who had eventually come to possess the Crystal Shard, the mighty artifact that Dendybar now believed in Drizzt Do’Urden’s hands. The tales that had filtered down from Ten-Towns of Akar Kessell’s final battle had named the dark elf as the warrior who had brought him down. Dendybar could not know that the Crystal Shard now lay buried beneath a hundred tons of ice and rock on the mountain in Icewind Dale known as Kelvin’s Cairn, lost in the avalanche that had killed Kessell. All that he knew of the tale was that Kessell, the puny apprentice, had nearly conquered all of Icewind Dale with the Crystal Shard and that Drizzt Do’Urden was the last to see Kessell alive. Dendybar wrung his hands eagerly whenever he thought of the power that the relic would bring to a more learned wizard. â€Å"Greetings, Morkai the Red,† Dendybar laughed. â€Å"How polite of you to accept my invitation.† â€Å"I accept every opportunity to gaze upon you, Dendybar the Assassin,† replied the specter. â€Å"I shall know you well when you ride Death’s barge into the darkened realm. Then we shall be on even terms again†¦Ã¢â‚¬  â€Å"Silence!† Dendybar commanded. Though he would not admit the truth to himself, the mottled wizard greatly feared the day when he would have to face the mighty Morkai again. â€Å"I have brought you here for a purpose,† he told the specter. â€Å"I have no time for your empty threats.† â€Å"Then tell me the service I am to perform,† hissed the specter, â€Å"and let me be gone. Your presence offends me.† Dendybar fumed, but did not continue the argument. Time worked against a wizard in a spell of summoning, for it drained him to hold a spirit on the material plane, and each second that passed weakened him a little bit more. The greatest danger in this type of spell was that the conjuror would attempt to hold control for too long, until he found himself too weak to control the entity he had summoned. â€Å"A simple answer is all that I require from you this day, Morkai,† Dendybar said, carefully selecting each word as he went. Morkai noted the caution and suspected that Dendybar was hiding something. â€Å"Then what is the question?† the specter pressed. Dendybar held to his cautious pace, considering every word before he spoke it. He did not want Morkai to get any hint of his motives in seeking the drow, for the specter would surely pass the information across the planes. Many powerful beings, perhaps even the spirit of Morkai himself, would go after such a powerful relic if they had any idea of the shard’s whereabouts. â€Å"Four travelers, one a drow elf, came to Luskan from Icewind Dale this day,† the mottled wizard explained. â€Å"What business do they have in the city? Why are they here?† Morkai scrutinized his nemesis, trying to find the reason for the question. â€Å"That is a query better asked of your city guard,† he replied. â€Å"Surely the guests stated their business upon entering the gate.† â€Å"But I have asked you!† Dendybar screamed, exploding suddenly in rage. Morkai was stalling, and each passing second now took its toll on the mottled wizard. The essence of Morkai had lost little power in death, and he fought stubbornly against the spell’s binding dweomer. Dendybar snapped open a parchment before him. â€Å"I have a dozen of these penned already,† he warned. Morkai recoiled. He understood the nature of the writing, a scroll that revealed the true name of his very being. And once read, stripping the veil of secrecy from the name and laying bare the privacy of his soul, Dendybar would invoke the true power of the scroll, using offkey inflections of tone to distort Morkai’s name and disrupt the harmony of his spirit, thus racking him to the core of his being. â€Å"How long shall I search for your answers?† Morkai asked. Dendybar smiled at his victory, though the drain on him continued to heighten. â€Å"Two hours,† he replied without delay, having carefully decided the length of the search before the summoning, choosing a time limit that would give Morkai enough opportunity to find some answers, but not long enough to allow the spirit to learn more than he should. Morkai smiled, guessing the motives behind the decision. He snapped backward suddenly and was gone in a puff of smoke, the flames that had sustained his form relegated back to their brazier to await his return. Dendybar’s relief was immediate. Although he still had to concentrate to keep the gate to the planes in place, the pull against his will and the drain on his power lessened considerably when the spirit had gone. Morkai’s willpower had nearly broken him during their encounter, and Dendybar shook his head in disbelief that the old master could reach out from the grave so mightily. A shudder ran up his spine as he pondered his wisdom in plotting against one so powerful. Every time he summoned Morkai, he was reminded that his own day of reckoning would surely come. Morkai had little trouble in learning about the four adventurers. In fact, the specter already knew much about them. He had taken a great interest in Ten-Towns during his reign as Master of the North Spire, and his curiosity had not died with his body. Even now, he often looked in on the doings in Icewind Dale, and anyone who concerned himself with Ten-Towns in recent months knew something of the four heroes. Morkai’s continued interest in the world he had left behind was not an uncommon trait in the spirit world. Death altered the ambitions of the soul, replacing the love of material or social gains with an eternal hunger for knowledge. Some spirits had looked down upon the Realms for centuries untold, simply collecting information and watching the living go about their lives. Perhaps it was envy for the physical sensations they could no longer feel. But whatever the reason, the wealth of knowledge in a single spirit often outweighed the collected works in all of the libraries in the Realms combined. Morkai learned much in the two hours Dendybar had alotted him. His turn now came to choose his words carefully. He was compelled to satisfy the summoner’s request, but he intended to answer in as cryptic and ambiguous a manner as he possibly could. * * * Dendybar’s eyes glinted when he saw the brazier’s flames begin their telltale dance once again. Had it been two hours already? he wondered, for his rest seemed much shorter, and he felt that he had not fully recovered from his first encounter with the specter. He could not refute the dance of the flames, though. He straightened himself and tucked his ankles in closer, tightening and securing his cross-legged, meditative position. The ball of fire puffed in its climactic throes and Morkai appeared before him. The specter stood back obediently, not offering any information until Dendybar specifically asked for it. The complete story behind the visit of the four friends to Luskan remained sketchy to Morkai, but he had learned much of their quest, and more than he wanted Dendybar to find out about. He still hadn’t discerned the true intentions behind the mottled wizard’s inquiries, but felt certain that Dendybar was up to no good, whatever his goals. â€Å"What is the purpose of the visit?† Dendybar demanded, angry at Morkai’s stalling tactics. â€Å"You yourself have summoned me,† Morkai responded slyly. â€Å"I am compelled to appear.† â€Å"No games!† growled the mottled wizard. He glared at the specter, fingering the scroll of torment in open threat. Notorious for answering literally, beings from other planes often flustered their conjurors by distorting the connotative meaning of a question’s exact wording. Dendybar smiled in concession to the specter’s simple logic and clarified the question. â€Å"What is the purpose of the visit to Luskan by the four travelers from Icewind Dale?† â€Å"Varied reasons,† Morkai replied. â€Å"One has come in search of the homeland of his father, and his father before him.† â€Å"The Drow?† Dendybar asked, trying to find some way to link his suspicions that Drizzt planned to return to the underworld of his birth with the Crystal Shard. Perhaps an uprising by the dark elves, using the power of the shard? â€Å"Is it the drow who seeks his homeland?† â€Å"Nay,† replied the specter, pleased that Dendybar had fallen off on a tangent, delaying the more specific, and more dangerous line of questioning. The passing minutes would soon begin to dissipate Dendybar’s hold upon the specter, and Morkai hoped that he could find a way to get free of the mottled wizard before revealing too much about Bruenor’s company. â€Å"Drizzt Do’Urden has forsaken his homeland altogether. He shall never return to the bowels of the world, and certainly not with his dearest friends in tow!† â€Å"Then who?† â€Å"Another of the four flees from danger at his back,† Morkai offered, twisting the line of inquiry. â€Å"Who seeks his homeland?† Dendybar demanded more emphatically. â€Å"The dwarf, Bruenor Battlehammer,† replied Morkai, compelled to obey. â€Å"He seeks his birthplace, Mithril Hall, and his friends have joined in his quest. Why does this interest you? The companions have no connection to Luskan, and pose no threat to the Hosttower.† â€Å"I did not summon you here to answer your questions!† Dendybar scolded. â€Å"Now tell me who is running from danger. And what is the danger?† â€Å"Behold,† the specter instructed. With a wave of his hand, Morkai imparted an image upon the mind of the mottled wizard, a picture of a black-cloaked rider wildly charging across the tundra. The horse’s bridle was white with lather, but the rider pressed the beast onward relentlessly. â€Å"The halfling flees from this man,† Morkai explained, â€Å"though the rider’s purpose remains a mystery to me.† Telling Dendybar even this much angered the specter, but Morkai could not yet resist the commands of his nemesis. He felt the bonds of the wizard’s will loosening, though, and suspected that the summoning neared its end. Dendybar paused to consider the information. Nothing of what Morkai had told him gave any direct link to the Crystal Shard, but he had learned, at least, that the four friends did not mean to stay in Luskan for very long. And he had discovered a potential ally, a further source of information. The black-cloaked rider must be mighty indeed to have set the halfling’s formidable troupe fleeing down the road. Dendybar was beginning to formulate his next moves, when a sudden insistent pull of Morkai’s stubborn resistance broke his concentration. Enraged, he shot a threatening glare back at the specter and began unrolling the parchment. â€Å"Impudent!† he growled, and though he could have stretched out his hold on the specter a bit longer if he had put his energies into a battle of wills, he started reciting the scroll. Morkai recoiled, though he had consciously provoked Dendybar to this point. The specter could accept the racking, for it signaled the end of the inquisition. And Morkai was glad that Dendybar hadn’t forced him to reveal the events even farther from Luskan, back in the dale just beyond the borders of Ten-Towns. As Dendybar’s recitations twanged discordantly on the harmony of his soul, Morkai removed the focal point of his concentration across hundreds of miles, back to the image of the merchant caravan now one day out from Bremen, the closest of the Ten Towns, and to the image of the brave young woman who had joined up with the traders. The specter took comfort in the knowledge that she had, for a while at least, escaped the probings of the mottled wizard. Not that Morkai was altruistic; he had never been accused of an abundance of that trait. He simply took great satisfaction in hindering in any way he could the knave who had arranged his murder. * * * Catti-brie’s red-brown locks tossed about her shoulders. She sat high up on the lead wagon of the merchant caravan that had set out from Ten-Towns on the previous day, bound for Luskan. Unbothered by the chill breeze, she kept her eyes on the road ahead, searching for some sign that the assassin had passed that way. She had relayed information about Entreri to Cassius, and he would pass it along to the dwarves. Catti-brie wondered now if she had been justified in sneaking away with the merchant caravan before Clan Battlehammer could organize its own chase. But only she had seen the assassin at work. She knew well that if the dwarves went after him in a frontal assault, their caution wiped away in their lust of revenge for Fender and Grollo, many more of the clan would die. Selfishly, perhaps, Catti-brie had determined that the assassin was her own business. He had unnerved her, had stripped away years of training and discipline and reduced her to the quivering semblance of a frightened child. But she was a young woman now, no more a girl. She had to personally respond to that emotional humiliation, or the scars from it would haunt her to her grave, forever paralyzing her along her path to discover her true potential in life. She would find her friends in Luskan and warn them of the danger at their backs, and then together they would take care of Artemis Entreri. â€Å"We make a strong pace,† the lead driver assured her, sympathetic to her desire for haste. Catti-brie did not look at him; her eyes rooted on the flat horizon before her. â€Å"Me heart tells me ’tisn’t strong enough,† she lamented. The driver looked at her curiously, but had learned better than to press her on the point. She had made it clear to them from the start that her business was private. And being the adopted daughter of Bruenor Battlehammer, and reputedly a fine fighter in her own right, the merchants had counted themselves lucky to have her along and had respected her desire for privacy. Besides, as one of the drivers had so eloquently argued during their informal meeting before the journey, â€Å"The notion of staring at an ox’s ass for near to three-hunnerd miles makes the thought o’ having that girl along for company sit well with me!† They had even moved up their departure date to accommodate her. â€Å"Do not worry, Catti-brie,† the driver assured her, â€Å"we’ll get you there!† Catti-brie shook her blowing hair out of her face and looked into the sun as it set on the horizon before her. â€Å"But can it be in time?† she asked softly and rhetorically, knowing that her whisper would break apart in the wind as soon as it passed her lips. How to cite Streams of Silver 4. The Conjuring, Essay examples

Total Quality Management Core of any Business

Question: Discuss about the Total Quality Management for core of any business? Answer: Introduction Customers are the core of any business. A business survives only if it meets the needs of consumers. The aim of this report is to measure the quality management procedures of Tesco Plc. The organization was found in the year 1919 with a simple mission of being a champion for customers and improving their quality of life (Tesco plc 2016). The core purpose of Tesco is Serving Britains shoppers a little better every day (Tesco plc 2016). The British multinational grocery and general merchandise retailer is headquartered in UK. Tesco values its stakeholders- customers, suppliers, communities and various others. Tesco understands its people by interacting with them and providing exclusive services to meet their requirements. Tesco binds the organizational structure with a culture of trust and respect (Tesco plc 2016). The company makes a significant contribution towards the world by reducing waste globally, providing affordable and high-quality food, providing high employment opportunitie s and faces challenges as a responsible corporate citizen (Tesco plc 2016). Total Quality Management (TQM) System In the words of Group CEO, Dave Lewis, Tesco believes in Doing the Right Thing (Tesco Plc 2015). Tesco does not prescribe any system of standards and establishes its set of quality processes. Tesco follows two main approaches for managing total quality- Full Customer satisfaction and Zero defects. The quality is checked throughout the supply chain- from the suppliers to the product placement in store. The product standards are the most robust in the industry (Tesco Plc 2014). Full Customer Satisfaction Tesco is a customer-oriented organization. Tesco creates psychographic profile of its customers. The organization not only enrols customers through the Clubcard Loyalty Plan but also engages them by inviting them to join suitable clubs. Tesco ensures customer satisfaction through product preferences, positive attitudes and price sensitivity. Tesco designs offer in a manner that suits the preferences of individual customers visiting the store. Tesco engaged its loyal customers as the company figures out the value being looked forward to by the customers (Mukerjee 2013). Zero Defects Tesco establishes quality audits at every point of the organization. After approving a supplier, Tesco arranges site visits and product surveillances by approved auditors. The program testing is divided into four categories- Chemical and microbiological testing, Authenticity testing, Contaminants Testing and Quality testing (Tesco Plc 2014). Each product goes through quality check at Tesco to provide value for money to customer and assure qualified product. These testing programmes cover all products ensuring Tesco to sell safe products to its customers (Tesco Plc 2014). Development and Use of TQM System Maintaining and improving quality at Tesco is achieved in several ways. Tesco is a retail chain store with several establishments in UK and foreign countries producing its products. For the same reason, Tesco gets to sell products manufactured by other companies. To meet the required standard quality of products, Tesco inspects each product from the point of origin to the point of sale. Food products and pharmaceuticals require high level of cleanliness in comparison to other products sold at Tesco. Therefore, the skilled workforce in the organization ensures that the people handling products requiring high sensitivity to cleanliness maintain hygiene for mitigating errors and complains. All the products are marked with the date of manufacturing and expiry to educate its customers. The products produced by the company as well as products for other companies are sold at Tesco. In case the products lie on the shelf for too long, the employees from quality assurance and improvement team make sure that the products are disposed of properly. The products on the shelf at Tesco need to be fresh. The majorly sold items at Tesco are groceries and meat products. Finding highly perishable products being shelved after a day is difficult. In most cases, the entire product quantity at sold within a day. The company follows a policy of removing defective products from the shelves as soon as they show signs of spoilage (Harris 2015). The company donates the perishable products for immediate use so that the food is not wasted. The quality and assurance team makes sure that the products meet standard requirements at all levels and are shelved. Tesco supports FareShare by providing food to more than 1,000 charities across UK. Tesco diverts all surplus fresh food items to support FareShare. The food items include chicken, fruits and vegetables (Smithers 2013). Tesco maintains its total quality concept through prevention, zero defects, getting things right, at first, continuous improvement and involving all aspects of the organization. Tesco satisfies its customers by following low cost policies. The human resources of Tesco play a critical role in the quality management of the products. The department stresses in ensuring product quality of service delivery. They ensure that the customers are treated with value and esteem while they interact with the company. Tesco devotes treating its associates and deserve respect in turn (Hu et al. 2015). The human resources team at Tesco ensures to motivate its employees so that bets products are provided to the customers. The raw materials used by the company are subject to standard testing. The company does not use products that do not yield expected quality. Selection of materials is a critical aspect and every product has to be tested to meet certain standards. Tesco also ensures speedy delivery of products for maintaining high quality of services. The store attendants are taught to provide efficient delivery services promptly. The company makes sure that the customers do not have to lose their precious time (Evans and Mason 2015). Level of Success of TQM System Tesco is renowned for the quality of products. Despite the success of Clubcard loyalty scheme, several discrepancies have been encountered in the operations of Tesco. The quality performance objective is the most prioritized objective above all other business strategic objectives (Connolly and Wall 2011). The company has a quality improvement team that deals with ensuring maintenance of quality in all the goods the company sells in its stores as well the services it provides to its loyal customers (Connolly and Wall 2011). It is reported that the strengths of Tesco are no longer good enough. There was a decline in operating profits. Tesco encountered various strategic challenges in UK. The competitors such as Sainsbury and Marks Spencer focus on improving quality. The Aldi stores in Germany not only provide low prices but convenience. Tesco established small outlets in high-traffic locations for full customer satisfaction. However, German consumers purchased quality products at lower prices at Aldi (Wells 2014). Despite multiple challenges, Tesco continues to rule the market share in UK as shown in Figure 1. Figure 1: Percentage Share of Total UK Grocery Market Source: (Wells 2014) Tesco uses low price strategies to provide best value to its customers. The brand was severely compromised according to the survey of shoppers (Davidson 2015). The company showed lowest overall customer satisfaction results and the brand image is tarnished. A study was conducted with 2000 customers in UK, and an amount of 250m was reported as losses (Davidson 2015). The criteria of price, range, quality, availability, promotions and range were outranked by other competitors such as Asda. Tesco ranked lowest in a list of grocery chains as stated in Figure 2 (Davidson 2015). Tesco was also outranked by other competitors in categories such as availability of items, cashier courtesy, checkout speed, specialty department service and ability to find items (Davidson 2015). Tesco supermarket was rated the worst grocer for store cleanliness. The brand value declined by 37% in 2014 (Davidson 2015). Figure 2: Composite Loyalty Index Source: (Davidson 2015) Tesco was also outranked by other competitors in categories such as availability of items, cashier courtesy, checkout speed, specialty department service and ability to find items as shown in Figure 3 (Davidson 2015). Tesco supermarket was rated the worst grocer for store cleanliness. The brand value declined by 37% in 2014 (Davidson 2015). Figure 3: Consumer Insights Source: (Davidson 2015) Tesco commits to set new benchmarks in food testing after the horse meat scandal. The customer confidence was lost after the discovery of horse meat in some of its products. Inquiry was ordered after horse meat was found in Tesco value beef burgers in January, prompting a Food Standards Agency (FSA) investigation (Molloy 2013). Tesco promised to set new benchmarks about food testing if the details are not present on the label. Tesco backed-up its commitment by stating that it would educate customers by providing information regarding the products sold at the store. The supply chain system would be reviewed ensuring visibility and transparency (Molloy 2013). Evaluation of impact Before TQM was introduced Tesco introduced Big Price Drop campaign for which prices of daily products slashed (Ruddick 2014). The campaign was criticized as it accentuated the negative perceptions of quality of the products. The low prices convinced people for cheaper products and not quality. The sales of Tesco declined rapidly as the customers lost trust in quality and prices. Tesco did not focus on improving quality while driving down prices. The consumers prefer to buy quality products over cheaper products. Tesco neglected in-store experience, longer shelves, well-designed store environment and other points of differentiation that fully satisfy customers (Ruddick 2014). The markets further reported that Tesco lost its human touch while it was busy expanding its market overseas. The organization failed to position itself between price and quality demands. Tesco also suffered from rising prices of fuel for powering its operations. Tesco tried to make the product range available for all the markets that made them lose its way (Curtis 2012). Both rich and poor want tighter and better quality and niche markets are tending to determine mass markets rather than mass markets crushing niche markets. Tesco was also reported to have poor customer service both in-store and online deliveries. The organization lowered its service levels for bringing the prices down. Tesco exposed its inhumanity of the hypermarket system. Tesco lost the edge and it brought around a serious question if the products were value for money (Curtis 2012). During the implementation For the maximum satisfaction of customers, Tesco introduced the Clubcard loyalty scheme that helped in surging up profits. UK households started redeeming Clubcard points and the organization pledged to pace up its expansion procedures. Tesco went beyond CRM initiatives for providing efficient quality products and services to its customers. Tesco initiated comment cards, research trackers and research techniques for engaging with its customers. The performance was tracked over time. The customers got a chance to accumulate points on the clubcard while presenting their opinions through other initiatives. The customer base for Tesco is large, and Tesco bridged the gap for introducing schemes for various market segments. The initiatives were well taken by the customers as they considered it high quality services. Tesco also changed its store formats based on the size and range of products sold. Customer demands were met with the introduction of various schemes, product range and product locations (Visser 2012). During development and potential future Tesco sales have been declining rapidly in the last two years with increased internet shopping. Tesco is losing its market share because nowadays, shoppers are questioning if the Clubcard is more helpful to the supermarket than to the shopper. Tesco benefits itself following the 6Cs of TQM- Commitment, culture, cooperation, continuous improvement, customer focus and control (Connolly and Wall 2011). Tesco dedicates a human resource management team to attend a meeting with total quality management. The quality improvement team is also charged with responsibilities for dealing with the loyal customers (Ruddick 2014). Tesco successfully adapts cost structure helping the consumers save money. Clubcard is a unique strategy followed by Tesco to keep up the competition in providing quality services to its customers. The clubcard also helps the customers in understanding the customer behaviours as they are recently switching from retail and merchandise stores to online and convenience stores (Ruddick 2014). Recommendations Based on the above research and analysis, some of the gaps are identified about customer satisfaction and defect free products. The recommendations are cost-effective from both individual and organizational perspectives. Several issues and concerns are provided about provision of high quality services and loyalty for Tesco. Some of the recommendations are listed as ahead. Tesco must improve the knowledge and understanding of customers by providing information regarding the product. Several models must be established for measuring customer satisfaction over time based on the range of products, prices, competitors information and preference (Visser 2012). Tesco may continue to satisfy its customers by continuing current business strategies such as Tesco loyalty programme. A few strategies such as a discount, better service to customers, ensuring quality products, commitment to staff, customers and environment must be taken. Marketing research may be conducted on a regular basis for identifying the expectations and demands of the customers (Croucher, 2012). A quality manager may be appointed additionally for analysing the current market trends, nature of competition and the quality standards followed by rivalries such as Aldi, Sainsbury and various others. The customer satisfaction survey would help in knowing the level of customer satisfaction. Online feedback processes may be initiated for the convenience of data collection (Keegan and Green 2015). Tesco may further enhance its effective leadership and managerial skills. The customer service may be improved through collective ownership. Considering the current market trend, Tesco must improvise its supply chain through online distribution. The website may be enhanced providing the visitors some options to surf easily. The website may also be provided with more filtering options and improve the quality of experience received by customers (Visser 2012). Free shipping may be provided by the brand. Daily checks at the factory and warehouse must be enhanced. The food and product checks may be signed off routinely by the retail manager. A rigorous audit programme may be arranged for managing the cross contamination risk, personal hygiene standards, and cleanliness at the stores, pest control measures, labelling and stock rotation procedures and management of waste. The Food Safety Risk Managers may provide stringent regulations for managing the quality of food products (Leng, Li and Liang 2015). Conclusion The above report assesses the total quality management at Tesco Plc. Tesco understands its people by interacting with them and providing exclusive services to meet their requirements. Tesco follows two main approaches for managing total quality- Full Customer satisfaction and Zero defects. Tesco ensures customer satisfaction through product preferences, positive attitudes and price sensitivity. The quality performance objective is the most prioritized objective above all other business strategic objectives. Each product goes through quality check at Tesco to provide value for money to customer and assure qualified product. Tesco as a company produces its products. Tesco is a retail chain store with several establishments in UK and foreign countries. Tesco also ensures speedy delivery of products for maintaining high quality of services. To meet the required standard quality of products, Tesco inspects each product from the point of origin to the point of sale. Daily checks at the fac tory and warehouse must be enhanced. Selection of materials is a critical aspect, and every product has to be tested to meet certain standards. Customer demands were met with the introduction of various schemes, product range and product locations. References Connolly, C. and Wall, T., 2011. The global financial crisis and UK PPPs.International Journal of Public Sector Management, 24(6), pp.533-542. Croucher, S., 2012.Tesco Trouble vs Sainsbury's Success: How Justin King is Winning the Supermarket Battle. 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Hu, Q., Found, P., Williams, S. and Mason, R., 2015. Lean Thinking and Organisational Learning: How Can They Facilitate Each Other?.Measuring Operations Performance, pp.61-77. Keegan, W. and Green, M., 2015.Global Marketing. Harlow: Pearson Education Limited. Leng, M., Li, Z. and Liang, L., 2015. Implications for the Role of Retailers in Quality Assurance.Production and Operations Management, p.n/a-n/a. Molloy, M., 2013.Horse meat scandal: Tesco vows to 'open up supply chain'. [online] Metro. Available at: https://metro.co.uk/2013/02/16/horse-meat-scandal-three-more-plants-raided-by-fsa-officials-3480268/ [Accessed 15 Mar. 2016]. Mukerjee, K., 2013. Customerà ¢Ã¢â€š ¬Ã‚ oriented organizations: a framework for innovation.Journal of Business Strategy, 34(3), pp.49-56. Ruddick, G., 2014.Clubcard built the Tesco of today, but it could be time to ditch it. [online] Telegraph.co.uk. Available at: https://www.telegraph.co.uk/finance/newsbysector/retailandconsumer/10577685/Clubcard-built-the-Tesco-of-today-but-it-could-be-time-to-ditch-it.html [Accessed 15 Mar. 2016]. Ruddick, G., 2014.The answer to Tesco's problems lies in the past and with Sir Terry Leahy. [online] Telegraph.co.uk. Available at: https://www.telegraph.co.uk/finance/newsbysector/epic/tsco/11183732/The-answer-to-Tescos-problems-lies-in-the-past-and-with-Sir-Terry-Leahy.html [Accessed 15 Mar. 2016]. Smithers, R., 2013.Tesco to give surplus fresh food to FareShare to help charities. [online] the Guardian. Available at: https://www.theguardian.com/environment/2013/oct/16/tesco-surplus-food-banks-fareshare-charities [Accessed 15 Mar. 2016]. Tesco plc, 2016.Tesco plc. [online] Tesco plc. Available at: https://www.tescoplc.com/index.asp?pageid=10 [Accessed 15 Mar. 2016]. Tesco plc, 2016.Tesco plc. [online] Tesco plc. Available at: https://www.tescoplc.com/index.asp?pageid=11 [Accessed 15 Mar. 2016]. 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