Free Essays on Agroforesty

Agroforestry is a "social forestry" - its purpose is sustainable development. Practices are focused on meeting the economic, environmental and social needs of people on their private lands. At the farm level, agroforestry is a set of practices that provide strong economic and conservation incentives for landowner adoption. Incorporated into watersheds and landscapes, agroforestry practices help to attain community/society goals for more diverse, healthy and sustainable land-use systems. Where does Agroforestry apply? Agroforestry applies to private agricultural and forest lands and communities. These are highly disturbed, human-dominated land-use systems. Targets include highly-erodible, flood-prone, economically marginal and environmentally sensitive lands. The typical situation is agricultural, where trees are added to create desired benefits. Our goal is to restore essential processes needed for ecosystem health and sustainability, rather than to restore natural ecosystems. Agroforestry provides strong incentives for adoption of conservation practices and alternative land uses, and supports a collaborative watershed analysis approach to management of landscapes containing mixed ownerships, vegetation types and land uses. Agroforestry is a "social forestry" - its purpose is sustainable development. Practices are focused on meeting the economic, environmental and social needs of people on their private lands. At the farm level, agroforestry is a set of practices that provide strong economic and conservation incentives for landowner adoption. Incorporated into watersheds and landscapes, agroforestry practices help to attain community/society goals for more diverse, healthy and sustainable land-use systems. Where does Agroforestry apply? Agroforestry applies to private agricultural and forest lands and communities. These are highly disturbed, human-dominated land-use systems. Targets include highly-er... Free Essays on Agroforesty Free Essays on Agroforesty Agroforestry is a "social forestry" - its purpose is sustainable development. Practices are focused on meeting the economic, environmental and social needs of people on their private lands. At the farm level, agroforestry is a set of practices that provide strong economic and conservation incentives for landowner adoption. Incorporated into watersheds and landscapes, agroforestry practices help to attain community/society goals for more diverse, healthy and sustainable land-use systems. Where does Agroforestry apply? Agroforestry applies to private agricultural and forest lands and communities. These are highly disturbed, human-dominated land-use systems. Targets include highly-erodible, flood-prone, economically marginal and environmentally sensitive lands. The typical situation is agricultural, where trees are added to create desired benefits. Our goal is to restore essential processes needed for ecosystem health and sustainability, rather than to restore natural ecosystems. Agroforestry provides strong incentives for adoption of conservation practices and alternative land uses, and supports a collaborative watershed analysis approach to management of landscapes containing mixed ownerships, vegetation types and land uses. Agroforestry is a "social forestry" - its purpose is sustainable development. Practices are focused on meeting the economic, environmental and social needs of people on their private lands. At the farm level, agroforestry is a set of practices that provide strong economic and conservation incentives for landowner adoption. Incorporated into watersheds and landscapes, agroforestry practices help to attain community/society goals for more diverse, healthy and sustainable land-use systems. Where does Agroforestry apply? Agroforestry applies to private agricultural and forest lands and communities. These are highly disturbed, human-dominated land-use systems. Targets include highly-er...

6 Ways to Make ATS Work in Your Favor

6 Ways to Make ATS Work in Your Favor Resume screeners, formally called applicant tracking systems, are dreaded by most job seekers. While these robots make life much easier for the hiring manager who is inundated with applications, they are likely the reason you don’t hear back from many jobs for which you apply. When the human element of resume review is removed, your resume becomes purely technical. The good news? Technical means there is a strict set of guidelines by which ATS scan your resume- a set of guidelines you can follow when building your resume. Check out these 6 ways to make ATS work in your favor.1. Stick to a FormatYou’ve probably heard about the three main resume formats: chronological, functional, and hybrid. Each of these formats highlights a different part of a job applicant’s history. For example, the chronological resume, which is the classic resume format, focuses on work experience. The functional and hybrid resumes take some of the focus off of experience and shine it on val uable skills. Which format is best for ATS? Whichever format puts your work history in the best light.2. Introduce YourselfIt sounds pretty obvious, but forgetting to include your name and contact information on your resume could prevent you from getting your dream job. When an applicant tracking system parses your resume (distributes its information into sections), it includes the contact information so the hiring manager can send you an email or give you a call about an interview. Plus, many hiring managers will search ATS by zip code to find applicants who live in the area. So, include your name, phone number, email address, and full home address including zip code.3. Don’t Leave Out DatesOne way ATS work against the job seeker is when they forget to include dates beside their work experience and education. When your resume is parsed by the ATS, it orders your experience and education based on the dates. If you forget to include a date (month and year), that piece of infor mation could be parsed into the wrong section and never seen by the hiring manager.4. Keep it Visually CleanApplying through an ATS is not the time to use fancy fonts or bold designs. Research has actually shown certain fonts and designs (including columns) to parse incorrectly by ATS. Stick to Times New Roman, without columns, to be sure your font and design is not keeping your resume from being seen. When you get an interview, you can let your personality shine through.5. Customize Your KeywordsThis is a big one. After a resume is parsed by the ATS, it is entered into the database with every other application. The hiring manager can then search the database by keywords or skills. These skills will likely be the same top skills mentioned in the job posting. This means that before you apply for each job, you must customize your resume to be sure it includes all relevant keywords. Look for skills used more than once in the job posting and include them naturally into your resume. Be v ery wary of keyword stuffing when adding them more than once.6. Check Your WorkAll it takes is one letter out of place to make your â€Å"marketing† experience turn to â€Å"maketing† and send your resume to the bottom of the metaphorical ATS pile. Check your spelling and grammar, and then check them both again. Ask a friend to read it over one more time to be sure it is perfect. Run your resume through an optimization scanner like Jobscan to find out what keywords and other information is missing.Applicant tracking systems are a little bit like strangers- they are only scary until you get to know them. In fact, they can become your best friend if you learn to accept their secrets and quirks. The tips above will give you a solid foundation with which to build your ATS relationship.This post was written by James Hu, who is the founder and CEO of Jobscan, a tool that helps job seekers land more interviews by comparing one’s resqume against any job description for keywords and match rate.

Sociology Essay Example | Topics and Well Written Essays - 1000 words - 8

Sociology - Essay Example In basic words, social class is based on economically determined relationship to the market (owner, employee etc.) Status is based on non-economical qualities like honor, prestige and religion. Party refers to factors having to do with affiliations in the political domain. All communities are arranged in a manner that goods, both tangible and intangible, are distributed. Such a distribution is always unequal and necessarily involves power, which is another key word in Weber's terminology. ''Classes, status groups and parties are phenomena of the distribution of power within a community'' (Weber 127). Status groups make up the social order, classes make up the economic order, and parties form the political order. Each order affects and is affected by the other. Power may rest on a variety of bases, and can be of differing types. Power is not the only basis of social honor, and social honor, or prestige, may be the basis of economic power. Class is defined in terms of market situation. ... ''If classes as such are not groups, class situations emerge only on the basis of social action.'' Unlike classes, status groups do have a quality of groups. They are determined by the distribution of social honor. A specific style of life is shared by a status group, and the group itself is defined by those with whom one has social intercourse. Economic elements can be a sort of honor; however, similar class position does not necessitate similar status groups (see old money's contempt for the nouveau riche). People from different economic classes may be members of the same status group, if they share the same specific style of life. The way in which social honor is distributed in the community is called the status order. Criteria for entry into a status group may take forms such as the sharing of kinship groups or certain levels of education. The most extreme of a status system with a high level of closure (that is, strong restriction of mobility between statuses) is a caste system. There, status distinctions are guaranteed not only by law and convention, but also by religious sanctions. Status groups can sometimes be equal to class, sometimes be broader, sometimes more restrictive, and sometimes bear no relation to class. In most cases, status situation is the apparent dimension of stratification: ''stratification by status goes hand in hand with a monopolization of ideal and material goods or opportunities'' (Weber 135). Class situation can take precedence over status situation, however. ''When the bases of the acquisition and distribution of goods are relatively stable, stratification by status is favored'' (Weber 135).

Food Tourism of NoHo Nyc Research Paper Example | Topics and Well Written Essays - 2500 words

Food Tourism of NoHo Nyc - Research Paper Example Factors that contribute to increased food tourism in Noho can be categorized into socio-economic factors, changes in technology and product development. Economic recession, love for home-cooked meals, rising number of baby boomers, stiff competition and lack of knowledge about the significance of food tourism are among the factors that reduce demand for food tourism of Noho, NYC. The stakeholders in the food tourism industry of Noho need to strategize on how to mitigate the effects of limiting factors and maximize on the factors stimulating increased food tourism. Key words: Noho, foods, tourits, New York City, food tourism Introduction Food tourism is currently growing at a high rate, and is becoming one of the most dynamic and creative segments in the tourism industry. Food tourism is crucial in economies since it stimulates local, regional, and national economic development. The World Food Travel Association defines food tourism as the pursuit of the unique and memorable eating an d drinking experiences1. Food tourists have interests in exploring unique food places filled with memorable experiences. Food tourists primarily intend to experience the food of the region, country, or area in designated places and restaurants. Food culinary is considered the crucial component of the tourism experience because it incorporates other aspects of tourism such as scenery, climate, and accommodation, which are of vital necessity to tourists. Food tourism is not limited to gourmet food; gourmet is a subset of food tourism, and it comprises of 8.1 percent of food travelers. Noho is one of the districts in New York City that receives several food tourists every day. Noho is a historic and vibrant district in New York City, which offers diversity of artistic, educational, commercial, and cultural and tourism features. The areas neighboring North of Houston (Noho) Street includes East 9th Street, Broadway, and Cooper Square. Artists started to occupy the Noho buildings during the 1970s and 1980s2. The District comprises of approximately one hundred and twenty five buildings that represent the period of the New York City between 1850s and 1910s. The Noho district also has early 19th century buildings and modest 20th century commercial structures. The district has potential for food tourism, although there are some factors that limit the amount of tourism available. New York’s Best Noho Food Tour Tour Description The Snapshot Godfather, good eats and Graffiti in the attractive Noho food tour is filled with little secrets of Italy, mafia stories and notwithstanding bites. Full Description Food tourists are requested to: tour New York’s cosy corners of Noho where old-world charm coincides with downtown vibe, test salivating eats from unique spots that specialize in traditional recipes and one-hundred year old techniques, and Walk through the same streets that were used by John Gotti and Martin Scorsese when they used to visit sites made famous by The Godfather. The tour provides tourists with opportunities to learn the color history of The Bowery and to explore its dark and seedy past. The Bowery is the original theatre of Noho district. Other possible areas of the tour include Skid Row burns and CBGB’s music venue; these venues were previously referred to as flophouses3. The participants in this tour also have chances of getting a glimpse of the cast-iron facades and the cobblestone streets of Noho in the East village and

The Oil Crisis Has a Big Influence to People’s Future Essay Example for Free

The Oil Crisis Has a Big Influence to People’s Future Essay Nowadays, Oil crisis has a big influence to our world right now. The harmful effects probably are easier to see. We have already indicated that conflict tends to cumulate rapidly. This snowballing tendency may lead to complete breakdown before the self-limiting features of most interpersonal exchanges have a chance to operate. â€Å"Oil has always been at the center of discussions of resource scarcity. Over the last decade of volatile and often rising oil prices, a vast peak oil literature has emerged citing the geological finitude of petroleum as a harbinger of an era of catastrophic energy scarcity. (Matthew 816-826) Concerns about oil resources is one of humanitys greatest issues, people overused of oil will bring a huge of negative impacts to people’s lives, such as economic issue and environmental issue. Therefore, saving oil resource and developing new energy are becoming important task of human being. When people began to invent and started to use of the motor vehicle, they did not realized that the shortage of oil resources will bring a huge negitive affect to human society. Also, a view of the global economic system as one divided between certain industrialized nations that control wealth and developing countries that are controlled and exploited. While, these effects does gradually emerge day by day. A decade year ago, the international energy experts predicted that there had been only 40 years enough of oil resources on the earth. (Kuo 8) However, from the current situation, the 40 years projection period is clearly to break now. Futhermore, the decrease of the annual global oil production is associated with most of countries and regions will reach to oil resources possibilities in their forecaste period and they start to decrease oil production. (Vysotskii 11) Therefore, people need to develop the new energy resources. While,the nature gas as an abudant and affordable energy which is given to people a good option. (Kuo 9) There more and more vechiles are used in the big cites such as Beijing , Newyork , Tokyo , Paris ,etc. So, the more demand of vechiles means that the more quantity of oil we need. kuo 9) In U. S, oil resoursce always a big issue to people , for example,the world’s price of the gaslion has a big influece to people’s lives. As we know that oil price is becoming more and more expensive , therefore we need to use more natural gas to our auto vechiles instead of the peak oil. (Kuo 11) On the other hand, the oil resources lead to many wars happened and the oil price is unstable. Therefore, with higher oil prices, the demand of natural gas is raising so that people pefer to choose natural gas as new energy resource. Justine, 70) Moreover, the overused of the oil has the disadvantage to our environment and personal safety. For example, the petrol engine exhaust emissions of Vehicles has seriously affected peoples living environment and air quality. There are currently no alternative sources of energy or raw materials that can take the place of oil to allow people in developed societies to continue to live as they are currently living. ( Tranter and Sharpe 182) So people need to explore new energy instead of the peak oil. Otherwise, the harm will effect people’s next generation. Especially, the children will take the risk of the cheap oil issues. For example, cheap oil has allowed many parents feel not safety for their children play outside because it could cause the traffic accident. (Tranter and Sharpe 184) Therefore, natural gas is a fundamental element in the future energy supply mix, and it has fewer harmful pollutants and can help people create a cleaner and more healthy environment. (Kuo 10) An area of study that is concerned with the interrelationships between people and their environment. â€Å"Nevertheless, since the world has such gigantic reserves of natural gas available, and oil is clearly on the wane, the use of nature gas to replace oil is highly probable whatever happens. We must not forget, that replacing oil by natural gas produces far less pollution and, if carefully extracted, can help assure a cleaner environment with huge benefits for transport, health, industries and electricity generation. (Kuo 9) Therefore, the excessive use of oil resource is not only effect environment but also hurts personal safety. Human being is a big family in the world, so we should protect the shortage energy and invent some new resources instead of the oil resource for our future lives. As defined by the world health organization, a state of complete physical, mental, and social well- being, and not merely the absence of disease and infirmity.

John Steinbecks The Chrysanthemums Essay -- John Steinbeck The Chrysa

John Steinbeck's The Chrysanthemums The Chrysanthemums is a story that takes place in the Salinas Valley of California. The story's main character is Elisa Allen. Elisa is thirty-five years old. She is a character that goes through development and many changes in the story. Throughout the story Elisa Allen goes through both physical and mental changes." In the beginning of the story Elisa is strong and eager"). She is working in her garden. Her husband Henry comes over to see her and asks her if she would like to go to town for dinner and a movie. Elisa becomes all happy when Henry asks her to do this. Elisa tells Henry that she would like to go to town. "She said she would like to go to town with him like she really didn't get to spend much time with him". Elisa's mental attitude changes once again when the man tells her that he wants to give the chrysanthemum seeds to a lady that he sees during his trip. When Elisa heard what the man wanted to do " she ran excitedly along the geranium bordered path to the back of the house" . She was running to get a flower pot to put the chrysanthemum seeds in. The man left with the flower pot and Elisa was very happy. Elisa was really happy when she left with her husband to go to town. This didn't last very long. Her whole attitude changed when she saw what the man had done with the chrysanthemum seeds. They had all been thrown on the side of the road. The man just left with the flower pot. Elisa had felt really hurt when s...

Critique of Jean Watson’s Theory Essay

The Theory of Human Caring was written by Jean Watson. This model consists of ten carative factors to assist nurses with caring for their patients. Dr. Watson calls this a transpersonal relationship. Watson defines transpersonal care ‘as the capacity of one human being to receive another human being’s expression of feelings and to experience those feelings for oneself’ (Walker, 1996, p. 992). It is much more than a scripted therapeutic response, it is a moral duty that rises from within the nurse, and Watson identifies nursing as both an art and a science. The first premise of this theory is that the more individual the feelings are, that the nurse transmits, the more strongly does the caring process affect the recipient (Walker, 1996). The two persons in a caring transaction are both in the process of being and becoming. The moment of coming together in an actual caring occasion presents the opportunity for each person to learn from the other, how to be human. Watson implies more than a mere mergence of experiences; she suggests a spiritual union of souls (Watson, 2008; Walker, 1996, p. 92). This writing will evaluate Watson’s theory and critique using Chinn and Kramer’s model of evaluation using description, clarity, simplicity, generalizability, accessibility, and importance (Meleis, 2012, p. 184). Clarity Watson precisely defines the concepts and sub concepts central to this theory. Watson explains abstract phenomena by using ordinary language in extraordinary ways, and uses nontechnical, sophisticated, fluid, and evolutionary language to artfully describe concepts. Watson’s propensity toward metaphorical expression adds urgency to her moral message for nursing (Alligood & Tomey, 2010). At times, lengthy phrases and sentences must be read more than once to convey meaning. The increasing inclusion of metaphors, personal reflections, artwork, and poetry make her complex concepts more tangible and more aesthetically appealing (Walker, 1996). According to Watson, ‘A model of caring science that goes beyond an intellectualization of the topic invites us into a timeless yet timely space to revisit this perennial phenomenon of the human condition (Watson, 2008, p. 8). Critics of Watson’s work have concentrated on the use of undefined or changing/shifting definitions and terms and her focus on the psychosocial rather than the pathophysiological aspects of nursing (Alligood & Tomey, 2010, p. 101). Watson tends to explain abstract phenomena by using ordinary language in extraordinary ways. Watson’s propensity toward metaphorical expression adds urgency to her moral message for nursing (Walker, 1996). Simplicity Watson draws on a number of disciplines to formulate her theory. To understand the theory as it is presented, the reader does best by being familiar with the broad subject matter. The theory is more about being than about doing, and it must be internalized thoroughly by the nurse if it is to be actualized in practice. Health as harmonious unity of mind-body-soul recapitulates emphasis on human idealism inspires nurses to readopt or realign themselves with a commitment to care (Walker, 1996). Basic concepts and premises appeal to nurses trying to ‘carve out’ a caring practice in the context of contemporary health care. Generalizability Watson’s theory seeks to provide a moral and philosophical basis for nursing. The scope of the framework encompasses all aspects of the health illness phenomenon. In addition the theory addresses aspects of preventing illness and experiencing a peaceful death, thereby increasing its generality (Alligood & Tomey, 2010). The carative factors that Watson described provide important guidelines for nurse patient interaction; however, some critics have stated that their generality is limited by the emphasis placed on psychosocial rather than physiological aspects of care (Alligood & Tomey, 2010). Transpersonal relationships can put the patient at ease, trust increases, and this is an exceptional environment for healing to take place. Watson explains that concepts, defined as building blocks of theory, bring new meaning to the paradigm of nursing and were derived from clinically inducted, empirical experiences, combined with philosophical, intellectual and experiential background; thus her early work emerged from her own values, beliefs, and perceptions about personhood, life, health, and healing (Alligood & Tomey, 2010). Accessibility Another characteristic of the theory is that it does not furnish explicit directions about what to do to achieve authentic caring healing relationship. Nurses who want concrete guidelines may not feel secure when trying to rely on the theory alone. Some suggest it would take too long to incorporate the caritas into practice, and others state that the emphasis on Watson’s personal growth gives her latest book an idiosyncratic quality that while appealing to some may not appeal to others (Alligood & Tomey, 2010). This theory does not lend itself easily to research conducted through traditional scientific methods (Walker, 1996). Some critics have stated that generality is limited by the emphasis placed on psychosocial rather than physiological aspects of caring (Alligood & Tomey, 2010). Watson continues to state how the transpersonal relationship is the foundation of her theory, she calls this a special kind of human care relationship, a union with another person-high regard for the whole person and their being in the world (Alligood & Tomey, 2010).

Church and Dwight Essay

A. Executive Summary 1. Summary statement of the problem: Church & Dwight, more commonly known by its brand name â€Å"Arm & Hammer,† has held a commanding lead in the sodium bicarbonate product market for over 160 years with virtually 99 percent of all consumer products in households within the United States. However, in order to promote growth and diversity while maintaining a steady profitability rate of three – five percent per year, the company has expanded uses of sodium bicarbonate products so that it is no longer the only focus. The acquisition of a diverse group of consumer products in international markets has been viewed as a viable option to sustain the profitability margins well into the 21st century (Wheelen & Hunger). 2. Summary statement of the recommended solution: Since Church and Dwight is a relatively small company, when compared to competitors in household and personal care product markets they must recognize the challenges of growing sales through acquisitions to promote growth and competitiveness within those markets. Church & Dwight must incorporate additional acquisitions of solid brands and products in order to grow market share through an expansion of product lines into a variety of â€Å"personal care, deodorizing and cleaning, and laundry products† as well as â€Å"specialty chemicals, animal nutrition, and specialty cleaners† (Wheelen & Hunger). In addition, to maintain its position in the world market place, Church & Dwight must expand into international markets and gain footholds in product markets through acquisition of manufacturing assets. Simply shipping domestic product lines overseas is cost prohibitive. Foreign manufacturing assets will allow product recogniti on by local consumers in foreign countries and markets. B. The Situation After 160 years, Church & Dwight is a giant in the household domestic product market with brand name recognition more commonly associated with â€Å"Arm & Hammer† products. However, this achievement in the market only nets $2.5 billion in annual sales worldwide. The company’s brand portfolio includes over 80 popular brands and competes for market share with other giants including Colgate-Palmolive, Clorox, and Proctor & Gamble, which have combined sales of over $100 billion. The company has also expanded over the past decade into other household product lines through acquisitions of consumer brands including Mentadent, Pepsodent, Aim, and Close-up, as well as Trojan. Church & Dwight has a core of specialty products primarily based on its successful sodium bicarbonate line of products. It currently holds 75% of the sodium bicarbonate market share. Expansion in the domestic markets has proven successful because of the â€Å"company’s pristine balance sheet†. Growth into the foreign markets has proven more challenging than domestic markets. Foreign market net sales in 2009 were only $393 million compared to domestic net sales of $1.8 billion (Cook). II. ANALYSIS A. Analysis of the Situation 1.Management – The Church & Dwight Company has continued a tradition of slow and steady leadership with a solid focus on long-term goals. The steadiness of the company’s leadership can be primarily attributed to the fact that 25 percent of outstanding common stock is owned by descendants of the company’s original cofounders, a tradition that continues today. In addition, the management of the company over the past 160 years has been handed down from generation-to-generation until recently when Dwight C. Minton passed on the position of Chief Executive Officer in 1995 to an outsider, Mr. Robert A. Davies, III (Wheelen & Hunger). This focused leadership style has enabled Church & Dwight to overcome potential leveraged buy-outs and hostile takeovers with a series of calculated actions and savvy business decisions. These actions allowed the board of directors and management to amend the company’s charter and allowed shareholders four votes per share. The board of directors was also re-structured into classes, in which each class serves staggered three-year terms (Wheelen & Hunger). In addition to staggering the tenure of the directors, the company initiated employee severance agreements with key officials, providing a severance package agreement to provide a â€Å"safety net† should any of the board member positions be terminated by a hostile takeover or leveraged buy-out by an unwanted suitor. By providing these lucrative packages for senior management, many were able to stay with Church & Dwight. This allowed for continuity of leadership styles, vision and mission focus. Because of this steadfast devotion to principles, steady growth over the years has occurred, identifying Church & Dwight as a Cash Cow, using the Boston Consulting Group (BCG) Growth-Share Matrix. However, as the company focuses more on international markets and enters other potential avenues of growing product lines, it will surely find itself labeled a s a Star. 2.Operations – Church & Dwight have peacefully existed over the past 60 years with sustained growth and profitability because it virtually held the market in the palm of its hands as other companies searched for ways to enter the household and personal care product lines. As a result of the constant forces in emerging markets, Church & Dwight has come to the realization that they have major challenges to overcome if they are to compete with other giants in the industry and continue to thrive. As the company gains a stronger market share in the international consumer products, the growth and profitability standard will continue well into the future. However, Church & Dwight also recognize they must remain vigilant to quickly and adequately deal with Porter’s Five Forces: Bargaining power of suppliers; Threat of new entrants; Threat of substitute products or services; Bargaining power of buyers (customers); and Rivalry among existing firms (competitors) (Wheelen & Hunger). When considering Bargaining Power of Suppliers, the force rating could be considered Medium as management must be constantly aware of any potential market shocks or trends. If an affiliate retailer is affected by unforeseen supply chain issues, like increased fuel prices, then those costs throughout the company may be affected to remain competitive. In addition, Church & Dwight are well aware of the economic situations that may affect their trade customers who may reduce distribution of products in which sales may decline, or adversely affect the financial performance of the company (Craigie). There was never historically a threat of new entrants into the sodium bicarbonate market prior to 1970. However, since the company has developed new product offerings and other established consumer brands, they now face the same competition threats of mature and domestic and international markets for consumer products. This threat of new entrants has emerged over the past decades and may now be rated high. The threat of substitute products or services is always considered high, as well, because consumers might choose a substitute item, if it is cheaper. This is a problem for any company. Bargaining power of buyers (customers) is generally a medium concern as consumer satisfaction is evaluated in a variety of ways. Otherwise, dissatisfactio n can drive prices up or down based on demand, or the lack of. Quality is a hallmark of Church & Dwight and the perception by consumers of any potential lowering of standards to decrease prices will typically drive loyal customers away. Finally, rivalry among existing firms (competitors) is high as competitors try to achieve greater market shares to grow potential profit shares. â€Å"Church & Dwight has in an enviable position to profit from its dominant niche in the sodium bicarbonate products market since it controlled the primary raw material used in its production† (Wheelen & Hunger). 3.Marketing – The Church & Dwight marketing strategy has been fairly simplistic since its focus has been on the sodium bicarbonate product lines for over a century. However, with additional acquisitions over the past 20 years, and the expansion into other household products, the brand recognition has become even more important. As a result, â€Å"marketing expenses for 2009 were $353.6 million, an increase of $59.5 million or 20% as compared to 2008† (Craigie). In addition, Church & Dwight caters to people of all ages and backgrounds. This wide range of customers allows them to develop more and more organic products and services with large scale agreements to satisfy those demographics. As the company expands globally, markets for one region could also be satisfied by other regions as production opportunities allowed greater cost-effectiveness. Unfortunately, â€Å"attempts to enter international markets have met with limited success, probably for two reasons: (1) lack of name recognition and (2) transportation costs† (Wheelen & Hunger). Finally, the company began a ground-breaking marketing campaign by airing commercials for condoms on prime-time television. This â€Å"shock† strategy increased its marketing strength and enabled the partnership with Quidel Corporation, â€Å"a provider of point-of-care diagnostic test, to meet women’s health and wellness needs† (Wheelen & Hunger). There are potential problems if various brand names fall into â€Å"the precarious line-extension snare† (Wheelen & Hunger). As the company expands and acquires more product lines bearing the â€Å"Arm & Hammer† trademark, the potential for substandard quality or customer satisfaction could cause a back-lash resulting in reduced sales around the world. Therefore, product marketing is essential to reinforce brand name recognition so consumers never forget the value and quality of a company’s name and its product lines. 4.Finance – Initially, the company’s domestic markets have proven successful. However, in keeping pace with competition in expanding product line markets, acquisition of assets has taken place, which could negatively impact the overall financial picture if profitability is not maintained. In 2009, Church & Dwight’s performance worldwide achieved an increase in sales of 4 percent; organic sales increased 5 percent, gross profit margin increased 44 percent while global marketing expenses only increased 20 percent; and the Net Cash Flow grew to a record level of $401 million (Craigie). Perhaps even more significant to investors is the report that earnings per share grew 23% and dividends on investments increased by 35 percent (Craigie). In contrast to the growing profits and expenses, the comp any also jettisoned noncore assets for the first time, including â€Å"five domestic and international consumer product brands acquired during the 2008 Del Laboratories transaction† (Wheelen & Hunger). This posturing of assets will enable a financially sound balance sheet in the future. Therefore, the financial status of Church & Dwight continues to grow as it has achieved modest gains from year to year, with hopes of even greater revenue and sales. Finally, the CEO remains focused on â€Å"building a portfolio of strong brands with sustainable competitive advantages† and the â€Å"long-term objective is to maintain the company’s track record of delivering outstanding TSR (Total Shareholder Return) relative to that of the S&P 500† (Wheelen & Hunger). 5.Administration – Church & Dwight enjoys a sound management strategy. It incorporates affiliates through agreements to sell its products. In addition, the former CEO, Mr. James R. Cragie, stated â€Å"†¦We have added $1 billion in sales in the past five years, a 72% increase, while reducing our total headcount by 5%, resulting in higher revenue per employee than all of our major competitors† (Wheelen & Hunger). While it may appear unsympathetic to the employee perspective, techno logical advancements allow for increased productivity in various aspects of manufacturing and labor allowing for greater productivity without the added expense of additional manpower. Church & Dwight also continue to operate with an ethical employment code in keeping with today’s expectations of utmost respect for both consumer and employee. The following is the company’s published Ethical Standards: â€Å"The reputation and integrity of Church & Dwight Co., Inc. are valuable corporate assets, vital to the Company’s success. Each Company employee, including each of the Company’s officers and general managers and each Company director, is responsible for conducting the Company’s business in a manner that demonstrates a commitment to the highest standards of integrity. Specifically, we encourage among Company personnel a culture of honesty, accountability and mutual respect. Additionally, we provide guidance to help Company personnel recognize and deal with ethical issues. Finally, we have provided mechanisms for Company personnel to report unethical conduct. Dishonest or unethical conduct or conduct that is illegal will constitut e a violation of these Standards and are grounds for disciplinary action† (Church & Dwight). 6.SWOT a.Strengths – The Church & Dwight Company has many strengths, with brand recognition being their greatest. In fact, Arm & Hammer continues to be their greatest asset and strongest product on the market today; the little yellow box is in over 95 percent of all households across the country. The sodium bicarbonate product line has proven itself for over 160 years with uses in baking, cleaning, and deodorizing, and as an added ingredient for things like drain openers and neutralizing agents. While there may be other similar products, Church & Dwight have virtually cornered the market by holding 85 percent of it. b.Weaknesses – A potential weakness within the company is the overextension of branding into many other product lines. â€Å"Until 1970, it produced and sold only two consumer products: Arm & Hammer Baking Soda and a laundry product marketed under the name Super Washing Soda† (Wheelen & Hunger). The company enjoyed success domestically, but â€Å"in the int ernational arena where growth was more product-driven and less marking sensitive, the company was less experienced† (Wheelen & Hunger). Therefore, they relied on acquisitions and management changes to improve its international footprint and reach. With ever-expanding product lines, suppliers, and retailers, the potential for an inferior product or service can cause a negative reputation, impacting the overall brand. Therefore, brand recognition should continue to be the focus when researching future products or investment avenues to ensure the quality of the product/service in the name of the company. Entire corporations have gone away because of a negative connotation to its brand name in the eyes of consumers. c.Opportunities – The possibilities are endless as Church & Dwight continue to pursue additional product lines in household, personal care, specialty, and international products. Future expansion in acquisitions and assets may prove more advantageous as potential consumer products become even more attractive to increase the profitability as the manufacturing base is expanded around the globe. Perhaps i n 20 years, we may have cars manufactured by Church & Dwight, as well. d.Threats – The primary threat to Church & Dwight is competition. Competitors have an even greater market share and larger marketing campaigns to remain leaders in their respective niche. There are always going to be threats to its business operations, products, services, and reputation. Therefore, ongoing evaluation of partnerships, agreements, consumer satisfaction, quality of production, quality of service, etc. is always continuing. Without a continuous evaluation process, companies may find themselves outsmarted, out-marketed, out-produced, and out of a job. Church & Dwight have done a great deal in maintaining a very loyal customer base through evaluations of consumer trends and ensuring affiliates maintain the highest standards to retain the reputation as the leading household product manufacturer 7.Products or Services – Church & Dwight continue to produce some of the most widely known household care products. These products are based on differences in the nature of their uses and organized into three reportable segments: Consumer Domestic, Consumer International and Specialty Products (SPD) (Craigie). The company currently produces 80 different product lines, in which eight major brands make up a total of 80 percent of its business (Craigie). The most famous of the company’s products is Arm & Hammer Baking Soda. As a company focused on quality and innovation, Church & Dwight has â€Å"a discreet marketing team focused solely on new product development† (Church & Dwight). In addition, the company is focused on goals to develop differentiated products with new and distinctive features, increased convenience and value, and engaging outside contractors for research and development activities (Church & Dwight). B. Problem Definition 1.The Church & Dwight case study identified a corporate problem needing to continue expansion in products and services, while presenting a consistent operating profit and increasing market shares of the household product industry. Expenses were continually evaluated and streamlined to reduce inefficiencies; including product research and development to identify â€Å"new uses/markets for an existing product† (Wheelen & Hunger). Unfortunately, constant pressure from global competitors seeking to enter domestic and international markets, as well as an overall poor economy, is creating an atmosphere where continued growth must be developed through new opportunities for expansion into new geographical markets, new products/uses, all while striving to control increasing transportation costs. 2.In order for Church & Dwight to retain its position as the leading household product manufacturer, it must continue to provide outstanding customer service, excellence in product quality, invest in cutting edge technology to remain a viable resource for consumers, as well as developing new uses for its primary product line to ensure customers remain satisfied with the product, as promised. In addition, expanding its share of other household product opportunities and innovations will be key to any future growth. Yet another opportunity for Church & Dwight to grow is in the business-to-business exchange market for suppliers, manufacturers, distributors, and retailers to use. By providing this service to its affiliates and partners, they would be able to achieve greater operational efficiencies in their supply chains. 3.As Church & Dwight enjoy a considerably large loyal customer base, competing with Proctor & Gamble and other industry giants to get customers to switch competitors is no easy task. However, with any challenge comes greater innovation and new ideas. Relationships with suppliers, manufacturers and other retailers allow for greater efficiencies in costs by consolidating orders, developing greater discounts on shipping costs, or even creating greater financial incentives for affiliates to increase sales and customer satisfaction rates by increasing consumer awareness of the quality and reliability of services and products available to them. III. SYNTHESIS A. Alternative Solutions Brand recognition for ARM & HAMMER brand products has already been established within the domestic markets of the United States. International markets continue to challenge emerging companies due to cultural differences in market populations, cultural differences in marketing strategies, and language barriers requiring new brand names more suitable for local languages/cultures. With low population growth rates and households in international markets, increasing transportation costs, and intense competition and higher commodities costs, manufacturers are turning to new and innovative processes to increase their share of the household product markets. For example, rising gas prices are a concern since it directly contributes to increased production costs. In response, household and personal care product companies are making efforts to stimulate sales in varying ways, such as entering new markets, creating new product segments, strengthening strong brand image, acquiring businesses, targeting market audiences, and increasing advertising budgets. Another alternative could be to develop joint-business ventures with suppliers, manufacturers, distributers, and retailers. The benefit to this option would be to streamline production and sales and allow the ease of marketing products and services to its affiliates and partners. This option would also allow greater operational efficiencies and translate into lower costs for Church & Dwight and lower prices for consumers. B. Recommendations and Conclusions As Church & Dwight look to satisfy competitive pressures while still reeling from the recent economic crisis, the following recommendation and solution is presented in hopes of reducing expenditures and continuing company growth through new product development and market expansion. Expanding into new markets with â€Å"major competitors jockeying for shelf space and retailers seeking to rationalize their breadth of product offerings, more changes may be considered† (Wheelen & Hunger). Therefore, the best recommendation for Church & Dwight at this point in time would be to implement the first alternative, delving into new product lines both in domestic markets and even greater exploration of international markets. This option would be advantageous because of the limited financial investment required to grow already established footholds in foreign countries to manufacture and transport new product lines. In addition, by improving upon past successes and avoiding past mistakes, a sound marketing campaign could attract additional consumer traffic to its existing retailers and product outlets. Arm & Hammer also has premier brand recognition within the United States, which would look to use its large customer base to compete against Proctor & Gamble or Colgate-Palmolive, and Clorox. Finally, to satisfy any shortcomings in this solution, it is further recommended that Church & Dwight initiate an aggressive marketing strategy incorporating foreign experts in business and marketing development to identify focus groups to better understand cultural differences and expectations in product innovations. Understanding why a specific culture or race chooses one brand over another is key to identifying potential aspects of a new product line that would be warmly received in another country rather than simply pushing an American-made product brand on a culture that has no experience with the product or whose name may have a derogatory meaning in their language. This option could also allow Church & Dwight to market potentially less expensive alternatives to Proctor & Gamble or other foreign corporations specializing in household products in another country or region. This recommendation provides a potential solution to increase sales while growing market share and staying ahead of the competition. References Church & Dwight, Co. Inc. (web). Churchdwight.com. Retrieved on April 8, 2012 from http://www.churchdwight.com/index.aspx Craigie, J. R. (February 24, 2010). Church & Dwight co., inc. 2009 annual report: Churchdwight.com. Retrieved on April 8, 2012 from http://www.churchdwight.com/PDF/AnnualReports/2009-CDH-Annual-Report.pdf Wheelen, T. L., & Hunger, J. D. (2012). Strategic management and business policy toward global sustainability. (13th ed., pp. 19-20). New York, NY: Pearson Hall.

Learn French Vocabulary in Context Lessons

Learn French Vocabulary in Context Lessons Learning new vocabulary in the form of a story is the best way to remember new vocabulary and study grammar in its rightful context. Instead of remembering words, you imagine the situation, you make your own movie, and associate French words with it. And its fun! Now, how you go about working with these  lessons is up to you. You can directly go for the French version with English translation, read the French part, and glance at the translation when needed. This is fun, but not very effective as far as learning French goes. My suggestion however is that you: First read the story in French only, and see if it makes any sense.Then, study the related  vocabulary list (look at the underlined links in the lesson: often there will be a specific vocabulary lesson linked to the story).  Read the story another time. It should make much more sense once you know the vocabulary specific to the topic.Try to guess what you don’t know for sure: you don’t have to translate, just try to follow the image and story that is taking form in your head. What comes next should be logical enough that you can kind of guess it, even if you dont understand all the words. Read the story a couple of times, it will come clearer with each run.Now, you can read the translation to find out the words you dont know and couldnt guess. Make a list and flashcards and learn them.Once you have a better grasp of the story, read it out-loud, just as if you were a comedian. Push your French accent (try to speak as if you were mocking a French person - it will soun d ridiculous to you, but I bet you it will sound quite French! Make sure you convey the emotion of the story, and respect the punctuation - thats where you can breathe!) Students of French often make the mistake of translating everything in their head. Although tempting, you should try to stay away from it as much as possible, and link the French words to images, situations, feelings. Try as much as possible to follow the images that appear in your head, and link them to the French words, not the English words. It takes some practice, but it will save you a lot of energy and frustration (French doesn’t always match English word by word), and will allow you to  « fill in the gaps  » much more easily. You will find all learn French in Context Easy Stories here. If you like these stories, I recommend you check out my level-adapted audio novels - Im sure youll like them.

Example Sentences of the Verb Pay

Example Sentences of the Verb Pay This page provides example sentences of the verb pay in all tenses including active and passive forms, as well as conditional and modal forms. Base Form pay / Past Simple paid / Past Participle paid / Gerund paying Present Simple Jack usually pays by credit card. Present Simple Passive The bill is paid at the end of every month. Present Continuous Tom is paying the bill now. Present Continuous Passive The bill is being paid now. Present Perfect Have you paid the telephone bill yet? Present Perfect Passive Has the telephone bill been paid yet? Present Perfect Continuous Jill has been paying their bills for years. Past Simple Tom paid for the vacation last month. Past Simple Passive The vacation was paid for by Tom last month. Past Continuous She was paying the waiter when the man walked into the restaurant. Past Continuous Passive The bill was being paid when the man walked into the restaurant. Past Perfect Peter had already paid the bill when I offered to get it. Past Perfect Passive The bill had already been paid when I offered to get it. Past Perfect Continuous She had been paying off all the accounts when her debt was forgiven. Future (will) Alice will pay him soon. Future (will) Passive He will be paid soon by Alice. Future (going to) Alice is going to pay him at the end of the week. Future (going to) Passive He is going to be paid at the end of the week. Future Continuous This time next week we will be paying off all the employees. Future Perfect He will have been paid over $100,000 by the end of the year. Future Possibility She might pay for dinner. Real Conditional If she pays for dinner, we wont eat very much. Unreal Conditional If she paid for dinner, we wouldnt eat very much. Past Unreal Conditional If she had paid for dinner, we wouldnt have eaten so much. Present Modal She must pay all her bills this week. Past Modal She cant have paid all her bills last month! Quiz: Conjugate With Pay Use the verb to pay to conjugate the following sentences. Quiz answers are below. In some cases, more than one answer may be correct. The bill _____ at the end of every month.Tom _____ for the vacation last month.The bill _____ when the man walked into the restaurant.Alice _____ him soon. I promise.He _____ over $100,000 by the end of the year._____ the telephone bill _____ yet?Peter _____ already _____ the bill when I offered to get it.If she _____ for dinner, we wouldnt eat very much._____ you p_____ the telephone bill yet?He _____ at the end of the week as scheduled.   Quiz Answers is paidpaidwas being paidwill paywill have been paidHas  been paidhad already paid  paidHavepaidis going to be paid

Advertising campaign Essay Example | Topics and Well Written Essays - 2250 words

Advertising campaign - Essay Example he Nike swoosh exemplifies the spirit of the flying goddess who stirred the most daring and gallant warriors at the birth of civilization.   By the year concluded in 1971, BRS's returns were documented to reach a stifling one million dollars.   In 1972, Blue Ribbon Sports instituted their "Nike" (marked NI-KEY). It is worth noting that it was named after the Greek Goddess of Triumph, line of footwear (Espejo, 2010). After expanding to Canada in 1972, BRS officially renamed itself to Nike, Inc. in 1978.   Moreover, Nike headquarters was unlocked at 3900 S.W. Murray Blvd. in Beaverton, Oregon. This went parallel with their expansion into foreign marketplaces such as countries situated in Asia, and the inauguration of multiple manufacturing locations.   In 1979, the renowned Nike AIR expertise is born as well. By 1980, Nike, Inc. had surpassed nearly half of the athletic footwear market. It was noted that Nike made this possible not by traditional advertising means. This is beca use Nike did not produce a TV advertisement until 1982.   Their success happened through the spread of Nike's reputation in the athletic footwear industry. It was noted that the athletes and customers gave Nike positive reviews. It is important to state that the positive image that Nike had fashioned for themselves has held to this day. This is because Nike remains the major choice for numerous athletes everywhere the world.   Later, Nike instigates its advertising campaign aided by Wieden and Kennedy, an indigenous advertising organization.   Nike then inaugurated its status for crafting unique and exciting ads, commencing with its "Just Do It" watchword in 1988. Campaign strategy – rationale The rationale for Nike’s â€Å"Just Do It† campaign strategy were numerous. First, the management of...By 1980, Nike, Inc. had surpassed nearly half of the athletic footwear market. It was noted that Nike made this possible not by traditional advertising means. This is because Nike did not produce a TV advertisement until 1982. Their success happened through the spread of Nike's reputation in the athletic footwear industry. It was noted that the athletes and customers gave Nike positive reviews. It is important to state that the positive image that Nike had fashioned for themselves has held to this day. This is because Nike remains the major choice for numerous athletes everywhere the world. Later, Nike instigates its advertising campaign aided by Wieden and Kennedy, an indigenous advertising organization. Nike then inaugurated its status for crafting unique and exciting ads, commencing with its "Just Do It" watchword in 1988. Campaign strategy – rationale The rationale for Nike’s â€Å"Just Do It† campaign strategy were numerous. First, the management of Nike at the time thought it would be a good idea to increase its sales. This is because without proper marketing, their sales had increased significantly. This happened mainly through the use of word of mouth. As a result, through more discussions, the management came with the idea that a real advertising campaign will be more than beneficial to the company. Moreover, the management believed in keeping the client base in large numbers and happy. Therefore, they alleged that this strategy will present the client with rationale behind their products and motivation hence make the client dependent on the product.