RESPONSE PAPER#4 Essay Example | Topics and Well Written Essays - 1250 words

RESPONSE PAPER#4 - Essay Example ction of the poem the poet discovers some new vision about the world and this alters the scenario completely and changes our perception about everything gradually. The poem holds two implications juxtaposed but held by a string of tension. The first message is that of a life almost suffocated by the mechanisms working around us and the second message pertains to the innovative commentary that he makes and where he even incorporates himself. (Christensen, 212) He attempts to destroy the trend of life centering on Delphi but also creates a kind of myth and epic out of his vision. For instance in the reading itself the poet talks about the notion of delaying and not being able to respond to situations on a timely basis. For instance if a sailor is always being obedient and cannot take any decisions by him then simple things like crossing a wet deck would involve a hesitation and hence the action would get delayed. He describes himself to be indistinguishable as a Greek in particular bec ause he has been picking up more western habits almost like an American who is usually a compilation of multi cultural practices – â€Å"No Greek will be able to discriminate my body. An American is a complex of occasions themselves a geometry of spatial nature† (Olson, 148). At the end of the section of The Maximus in the reading the poet wants the city of Gloucester to change. The poem makes an effort to build the context around the city of Gloucester. The poem itself incorporates the four characteristics of city-states across different cultural backdrops. There is a definite definition of a city, which is usually surrounded by walls and water. A city-state normally thrives to become economically self-dependent and a basic idea about sharing linguistic cultural and historical elements. At last, every polis is governed independently by its self-elected authority. The poet here urges Gloucester to change its rule or polis. The poet urges the readers to change and shed the previous

Role of the HR Department Essay Example | Topics and Well Written Essays - 2000 words

Role of the HR Department - Essay Example According to the report  the human resource department works as the strategic division for modern organizations, and in most cases, the management relies on the human resource department to improve overall performance of the unit. Nishii and Wright (2008) stated that in modern organizations, human resource departments perform activities such as providing training to employees, measuring their performance, measuring compliance of key performance indicators (KPI), mentoring of employees etc. In short, it can be said that human resource professionals in the organization have close relationship with employees in contrast to line managers in most of the cases.This paper outlines that  that there exist a direct link between work-life balance of employees and their emotional intelligence because an employee is a human being with multitude of family responsibilities; hence, it is not possible for employees to forget their family life completely while working in an organization. Research scholars such as Lowry and Moskos defined work-life balance as the ability of employees to successfully manage work and household responsibilities. Fonner and Roloff (2010) gave examples of the organizations where human resource departments ensure proper work-life balance of workers.   Gregory and Connolly defined â€Å"Work† as the paid employment while â€Å"life† as combination of leisure activities and family time.... There is a direct link between Employees’ wellbeing and work life balance of employees. According to these scholars, a proper work-life balance of employees can help them to remain healthy which is a modified version of personal well-being of employees. In such context, Nishii and Wright (2008, p. 226) argued that â€Å"In essence, we have hitherto failed to explicitly recognize the many ways in which individuals and groups may experience and respond differently to HR systems within organizations,† and such statement is showing that HR departments face challenge, understanding their exact role in ensuring employee well-being within organizations. The role of human resource department in ensuring employee wellbeing in terms of physical healthiness can be depicted in the following manner. Figure 1: Theoretical Model for HRM & Employee Well Being (Source: Van De Voorde, Paauwe and Van Veldhoven, 2011) According to the model above, the human resource department works as the strategic division for modern organizations, and in most cases, the management relies on the human resource department to improve overall performance of the unit. Nishii and Wright (2008) stated that in modern organizations, human resource departments perform activities such as providing training to employees, measuring their performance, measuring compliance of key performance indicators (KPI), mentoring of employees etc. In short, it can be said that human resource professionals in the organization have close relationship with employees in contrast to line managers in most of the cases. Hence, it can be conjecturally viewed that there exist a triangular relationship between perception of employee regarding HRM climate, employee wellbeing and overall unit performance. Careful consideration

The Different Forms and Theories of Governments

The Different Forms and Theories of Governments Government is a group of people either elected or imposed who exercise rule on behalf of citizens. The government should maintain law and order, ensure equality and provide public goods (Goldman et al, 2008). In the social contract theory, before government existed, life was short, brutal and nasty. Insecurity was very rampant due to the fact that there was no system that enabled there to be order in the society so it was survival for the fittest mode of life. Hence man sought for a way to improve the situation which was by giving up some of his powers to a higher authority called the leviathan, to control his selfish nature. They drew up a contract and that was the beginning of government. Ever since, there have been many forms of governments but for the interest of this paper, only three will be discussed presidential, totalitarianism and democracy. Totalitarianism is a form of government where there is no control of state power in the country and hence the ruling class seeks to consolidate its power via whatever means possible. The state is usually under control by one person, a faction or a ruling party with an ideology that controls all the public and private aspects of the people. This is the case in China where the ruling party dictates the affairs of the country and has for years consolidated its power (Li,2008).The state also controls the flow of information in and out of the country. That means that there is state controlled media and the government filters internet content. There is also control of the market economy whereby the state owns the wealth of the nation while the people are left to have a few. There is also the presidential form of government where the executive and the legislature exist two separate entities. In the USA, the Congress and the presidency are separate even though they both check each others powers (Goldman et al, 2008). The cabinet is made up of members who are not in the congress but their appointment must be approved by the congress. They exist for a set time in office after which elections are held. Likewise in Indonesia, the system is the same in that the president can be impeached by the congress if he does not perform according to the required standards and has the power to veto bills passed by the parliament (Ramage, 1995). This system of government has advantages in that decision making is faster and that there are checks and balances which prevents abuse of power. But in cases where there is change of power there is a stop of polices as different presidents come up with different ways of solving problems for example: In the US, the Bush- Obama trans ition that led to economic policies being changed. Democracy is the other form of government which comes from Greek a word demos which means people and kratos which means rule. It is a form of government that is meant to ensure equal representation of people of all kinds and also that they are free to express their views without fear to create a fair and just society (Goldman et al, 2008). Democracy has a number of problems. In the USA, apathy is a factor that has caused democracy to fail in that since it is a capitalist system only the people with money rule the day. The various interest groups who lobby at congress corridors to stop policies bribing legislators at the expense of the people who elected them in power. Also having money means that one can be elected in parliament as elections are costly and also that the electorate can be bribed to vote in a particular way or for a particular person. Although there is free press, this is an impediment to democracy as the media can favor a particular idea more than the others as long a s the people have money. There is also the problem of immigrants who the US government finds them hard to integrate especially radical Muslims. Democracy entails that there be freedom and equal rights but the Muslim beliefs makes it impossible for them not to be held without suspicion in the country. The terrorism threats, suicide bombings have caused the US who is the mother of democracy to be at war all over the world with terrorists (Goldman et al, 2008). In China, democracy has failed due to a closed system of government that has restricted the flow of information in and out of the country and also the control of media content in that whatever the state does cannot be criticized. China views democracy as a Western ideology hence seeks to à ¢Ã¢â€š ¬Ã…“protectà ¢Ã¢â€š ¬Ã‚  its citizens from that influence. Even though there are elections, only the candidates that the ruling party approves will be elected and this means that the people do not have a say on who will represent them (Li, 2008). In Indonesia democracy has failed because of threats from militias who bring terror and intimidation to the people causing them not to vote. This happened in East Timor, where the militia supporting the ruling party intimidated people to vote in a certain way (Ramage, 1995). There is also foreign interference in elections whereby different world powers want a government that will support their interests. The US will tend to back a moderate pers on who will not tolerate the radical Islamists. In conclusion, I still believe even with all these problems caused by the government that it is necessary for us to have one. Countries in a state of anarchy are chaotic women are raped, children are violated, there are massive killings as people are struggling to be in power because there is no one to maintain order. History has taught us that the people have their destinies in their hands and that they can overthrow a government that does not advocate for their interest and put in place people who can bring the change that they want.

Anthem Paper -- essays research papers

â€Å"We do not think of them as Liberty 5-3000 any longer. We have given them a name in our thoughts. We call them the Golden One. But it is a sin to give men names which distinguish them from other men. Yet we call them the Golden One, for they are not like the others. The Golden One are not like the others.† In Anthem, by Ayn Rand, the character Equality 7-2521 writes this passage about the female character Liberty 5-3000. He states that he (rather, ‘we’, since he still refers to himself in the plural) has given her a name, other than the noun and number she was assigned. Throughout the book, the significance of names is that, among other things, they imply independence, and freedom from the collective ‘we’ of society. A name is inherent to the person to whom it belongs, and by having a name, the Golden One automatically rises above the other members of the city. The fact that her name is given to her by someone else, as opposed to being chosen by herself, implies possession. By naming her ‘in his thoughts’, Equality has made her inherently his as well. Her name is a part of her identity which belongs to him, since he is the one who has bestowed it upon her. The name itself is a statement of individuality for both Liberty and Equality. For her because it singles her out among the others as being better and worth naming. For Equality, it is a testament to how much he has progressed in his thinking. He calls her the Golden One, implying singularity and individuality in a socie...

English Renaissance

The English renaissance was very delayed from the European movement in Florence during the 1400’s but there was many great works and essays when the movement finally did come about. Renaissance with the French meaning rebirth was used to describe the change in ways of the past or â€Å"rebirth†. The renaissance was greatly represented and made understandable by the works of English literature of that time. During the English renaissance there were literary works of playwrights, philosophers, and poets that all represented the movement.The English Renaissance was started around 1485 near 100 years after it had started in Europe, and the real start of the rebirth is said to be Battle of Bosworth Field which formally started the Tudor Dynasty and end of the â€Å"War of the Roses†. Most works did not come about in England till the 1600’s at the height of the English renaissance. There was a large difference between the English renaissance and that of the move ment in Italy; the English renaissance is more of works of music and literature while in Italy the focus was on visual arts.Philosopher Francis Bacon and Queen Elizabeth herself both wrote of problems with way things are done. Both wrote of their own views on the way that people are, Francis Bacon wrote to warn of the ways and Elizabeth wrote to try to represent the ways of man. The literary works of writers, poets, and playwrights represented the English Resistance and the views of the time. Francis Bacon was a famous philosopher during the English Renaissance, he wrote religious/literary, scientific, and juridical works.Much of his work greatly represented the renaissance, some of his scientific writings lead to the creation of the Baconian Method or what is now known as the scientific method. Bacon wrote about man, and improving the learning habits, because at the time English improvement of learning was at a standstill. Francis Bacon was known as a man of science, his studies on man led to the essays that described many different aspects of life and how people typically handle them. His work â€Å"of Studies† represented the Renaissance humanism, the improvement of man to his full potential.This piece is a work to describe the benefits of reading, at the time most of the lower class were illiterate. The line â€Å"Crafty men contemn studies, simple men admire them, and wise men use them; for they teach not their own use; but that is a wisdom without them, and above them, won by observation. † Helps build the idea that studies improve one, because the simple man is the one left at awe while the others get ahead because they have read and learned. Bacon used this piece of work in showing that if lacking in areas of intelligence reading can help cure it.This work represents the Renaissance because of its main point that reading is important, that mainly being because a large group mainly lower class were illiterate, and the learning methods in E ngland at the time where totally at a standstill. Bacon had works of improving the Learning process and â€Å"of Studies† is part of the idea â€Å"So every defect of the mind may have a special receipt†, Meaning that studies can cure any problem of the mind. During the highest point of the English renaissance is William Shakespeare, who greatly represents the ideals of Renaissance humanism in his plays and sonnets.William Shakespeare is a famous playwright/poet from the 1600’s. He is most famous for his sonnets and in particular sonnet 130 represents the major works of literature during this time period. Shakespeare not only had sonnets to represent the renaissance but all the play Hamlet shows that people with higher intellectual capabilities were witty and self-knowledge. The play hamlet expressed the ideals of Humanism in Hamlet himself, a prince who used wit and self–expression to solve the problem.Hamlet easily uses his knowledge to discover that hi s uncle murdered his father. He uses the same principles that support Francis Bacon’s idea that a learned man is a wise and witty man. Acting on his feet he devised a plot to discover the truth of his father murder, scripting a play of the murder to watch the reaction of his uncle. Many of Shakespeare works represented the change of England at the time. Shakespeare’s sonnet 130 is about his mistress. It mocks the works of Petrarch and other Renaissance writers on describe the beauties and perfections of lovers.The renaissance was plentiful of works describing love, but sonnet 130 approaches the typical love poem at a different point of view. Shakespeare describes the flaws of his lover â€Å"And in some perfumes is there more delight, than in the breath that from my mistress reeks† this unflattering remark along with many others act to not only mock the other writing style but to show the imperfections towards his love. In the last couplet of the poem Shakespear e brings in the aspect of love, matching the poems and other love literature of the renaissance. And yet, by heaven, I think my love as rare,  as any she belied with false compare† this final couplet infers that he won’t lie and tell his mistress she is perfect and â€Å"walks on water† , he will tell her the truth and love her either anyways. Towards the end of the renaissance in the 1660 Owen Feltham wrote the great English essay â€Å"Of Dreams†, writing about the significance of dreams. Dreams could be used to tell a man’s true intentions, unaltered by the real world. Feltham talks about how the wise Zeno said â€Å"He could collect a man by his dreams.For then the soul, stated in a deep response, bewrayed her true affections†, saying dreams are also much more. Sleeping helps the growth of wisdom from self-understanding, but not all dreams are ones that should be followed. He talks of a man who dreams of a way to fix his spleen pain by opening two veins between his fingers, this is not a dream you would want to wake up and test. He states that some dreams could be considered wise and some to be far out to pursue without practice or planning. Dreams may be, to a wise observer, be of special benefit†, so he is saying listen to your dreams, if your dreams are representing you and if anything from Hamlet is true about self-knowledge leading to wit and wisdom, than listening to your dreams should make you wise. Your dreams are unfiltered versions of your ambitions, and the renaissance was a time of rediscovery. Going from the illiteracy to poems and plays and speeches about self-discovery and love, â€Å"of love† is a work that is on the edge of improving knowledge. You won’t learn a book or learn math by sleeping, but your mind might come up with ideas that cannot be taught.There is a genius of the sleeping mind; it is not altered by reality, with that it might be able to come up with a solution to an unsolved problem. The renaissance in England is argued to not be named that in itself because it was not a social rebirth of roman literature and art; it was a rebirth of ideas. The mindset that was in most works of literature of importance brought up ideas of self-knowledge, and wisdom, this was known as renaissance humanism. I feel most connections can be made through works of literature at this time by that idea, that man should improve themselves.All the works of the time are pieces of art in themselves, the way that Shakespeare organizes a typical love poem to mock other writers and come up with a creative way to state his love. Renaissance humanism can be found in the deeper thoughts of Owen Feltham, leading to his writing on self-discovery by dreams. These works not only represent the ideas of the renaissance they are what make up the renaissance, they are the â€Å"beautiful art† , England’s renaissance was not one of visual arts it was on literature and th eater.

Designation of Phylum Cryptomycota Within Kingdom Fungi

Designation of phylum cryptomycota within kingdom fungi Introduction The cryptomycota are considered to be to be an early branching clade of organisms, the only known members are species that belong in the genus Rozella (Lara et al 2010, Jones et al 2011, James and Berbee 2012). It has been suggested due largely to the amount of environmental sequences collected the phylum may be as diverse as the whole kingdom fungi (Jones et al 2011).While Rozella were originally placed in the fungal phylum Chytridiomycota(Jones and Pang 2012), a multi-gene molecular phylogeny of the Chytridiomycota found Rozella was in fact part of a separate linage considered to be the most basal lineage within the fungal kingdom (James et al 2006). Analysis of environmental DNA samples based on the analysis of SSU RNA (small subunit ribosomal RNA genes)had revealed 26 sequences, previously unknown, which clustered closely to two species of Rozella included in the survey (Lara et al 2010).Lara et al tentatively n amed this clade ‘Rozedilla' (Lara et al 2010, Jones et al 2011). However this clade was expanded to include 40 sequences found in marine and freshwater environments. This clade was renamed cryptomycota to reflect the position of the group relative to the fungi and its mostly hidden nature, as a large number of the phylum are only known from SSU RNA environmental surveys and their similarity in morphology and life-cycle to the Rozella is unknown (Jones et al 2011).Cryptomycota cells from freshwater samples, most notably from the Washington Singer pond (Exeter University, Devon, UK, 50. 7339uN, 3. 5375uW), were visualised with fluorescence in situ hybridization techniques. These target cells were shown to be small eukaryotes 3 to 5 ? meters in length (Jones et al 2011). Counter-staining with TAT1 tubulin revealed The target cells capable of forming a microtubule based flagellum (see fig 1)(Jones et al 2011). Chitin was not found in any of the morphs observed, this was tested by co-staining with cell wall markers (calcofluor white and lectin wheat germ agglutinin).Cellulose was also not present (Jones et al 2011). FIG 1: Micrographs showing flagella on cryptomycota cells, as detected by TAT1 tubulin antibody(Jones et al 2011) This study led Jones et al to the conclusion that the Cryptomycota were an intermediate group between fungus and protists. Others such as James and Berbee contend that †they may have lost their â€Å"dinner jacket† through convergence. Rather than evolutionary intermediates, the cryptomycota may be strange, divergent fungi † (James and Berbee 2012).The term †dinner jackets† here refers to cell walls. Some such as Griffith, Voight and Kirk would not consider the phylum fungal, but a non fungal opisthkonta like the Microsporidia(2011). In this essay I intended to explore the evidence both for and against the inclusion of the phylum Cryptomycota in the kingdom fungi. To do this it is important to understand the characteristics and life-cycle of Cryptomycota and what makes an organism part of the kingdom fungi. Characteristics of CryptomycotaThe known Cryptomycota :Rozella is a genus of entirely parasitic species that infect the thalli and sporidia of Chytridiomycota , Blastocladiomycota and some species of Oomycota. Study of Rozella allomycis , the only cultured Rozella species has shown it does ,unlike Fungi, not process cell walls at any time during there trophic phases like Fungi however they exhibit a zoosporic uniflagilate stage in which they propagate(Jones and Pang 2012) . James and Berbee demonstrated that chitin is present in the inner cell wall of immature spores via calcofluor white staining(2012).Zoospores attach to receptors on the surface of its host ,penetrating its surface with a germ tube before developing a naked multinucleate sporangium (Jones and Pang 2012)It is theorised that the uptake of nutrients is via phagocytosis (Powell 1984), however this is not known to be true of all Rozella. Zoospores form inside the host before being explosive discharged from exit papillae(Jones and Pang 2012) . Jones et al's observation of Cryptomycota cells show a certain similarity to the life-cycle of Rozella.Three life stage cycles were observed (fig 2), a zoosporic uniflagelate morph ,a non-flagellate cyst morph and a parasitic morph where the organism is attached to a host diatom . Jones et al admit, however, that stages in the life-cycle are likely to have been missed in their study and due to the diversity of the Cryptomycota, the life-cycle is unlikely to represent the entirety of the group (2011). Chitin was not found in any of the stages observed (Jones et al 2011) FIG 2:Putative Cryptomycota skeleton life-cycle (Jones et al 2011)Are Cryptomycota fungi? The penguin dictionary of biology defines Fungi as a kingdom of eukaryotic primarilary acellular organisms typically organised into cylindrical hypha . Their nutrition is osmotrophic and never phagotrop hic . Hyphal walls are characterised by chitin and ? -glucans (2004). Cryptomycota differs greatly from this standard definition of a fungi by not processing a cell wall ,forming hyphae and is likely to be phagotrophic. There are other organisms that are included in the kingdom fungi that do not fit with these definitions .For example yeasts reproduce by budding and are not organised into hypha. Zoospores are a shared characteristic with zoosporic true fungi and in most phylogenies constructed Cryptomycota are basal to fungi. Information on the life cycle stages is incomplete , it is possible some examples of cryptomycota process a chitinous cell wall at some stage in their life-cycles (Jones et al 2011). As a lot is uncertain about the cryptomycota it is hard to include or exclude them from the kingdom fungi and it seems premature to dub them the most basal fungi .As James and Berbee suggest the loss of a chitinous cell wall may be a secondary adaptation to parasitism not indicatio n of a basal fungi (2012). Almost anything could be found and much needs to be before they can be defined as true fungi such as observation of cell division and determination whether members of cryptomycota are phagotrophic or not. What is certain that if this phylum is included in the kingdom fungi , the definition for the whole group must change.

Free Essays on Aviation Leg

The Events That Resulted in the Signing of The Air Commerce Act of 1926 The Air Commerce Act of 1926 was the start of the regulation of aviation. It has been called the beginning of the Federal Aviation Administration. This Act put gave the Department of Commerce’s Aeronautic Branch the responsibility to certify pilots and aircraft and make initial rules for the new industry (Boeing 2002). This was an important step in the regulation of aviation because it made the United States acknowledge the potential of air commerce. In the beginning of the century aviation was not controlled. Anyone who had the means to get in an airplane could fly it. This time was a dangerous time in aviation because there were many accidents due to lack of experience. At that particular time, aircrafts didn’t have the capabilities to make extended flights, and the high death toll resulted in skepticism that airplanes were too dangerous and would never progress to become a thriving source of travel or income. This high accident rate made aviation enthusiasts lobby for regulation to further progress this industry safely. On August 12 1918 the Post Office began transporting mail by air. The Post Office was the first to regulate their pilots because they saw the importance of regulating merely for efficiency purposes. The Post Office required that all of their pilots were to have at least 500 flying hours, to pass a qualification exam, and to pass periodical medical exams (Adamski and Doyle 1999). The Post Office didn’t stop at that; they also examined the aircraft their pilots flew. Trained mechanics would perform a 180-point inspection after every flight. An engine inspection was required every 100 hours of flying time and an airframe inspection was required every 750 hours. Between 1922 and 1925, the Post Office flew approximately 8 million miles with a safety record of one fatality every 789,000 miles (Adamski et al). To break it down ... Free Essays on Aviation Leg Free Essays on Aviation Leg The Events That Resulted in the Signing of The Air Commerce Act of 1926 The Air Commerce Act of 1926 was the start of the regulation of aviation. It has been called the beginning of the Federal Aviation Administration. This Act put gave the Department of Commerce’s Aeronautic Branch the responsibility to certify pilots and aircraft and make initial rules for the new industry (Boeing 2002). This was an important step in the regulation of aviation because it made the United States acknowledge the potential of air commerce. In the beginning of the century aviation was not controlled. Anyone who had the means to get in an airplane could fly it. This time was a dangerous time in aviation because there were many accidents due to lack of experience. At that particular time, aircrafts didn’t have the capabilities to make extended flights, and the high death toll resulted in skepticism that airplanes were too dangerous and would never progress to become a thriving source of travel or income. This high accident rate made aviation enthusiasts lobby for regulation to further progress this industry safely. On August 12 1918 the Post Office began transporting mail by air. The Post Office was the first to regulate their pilots because they saw the importance of regulating merely for efficiency purposes. The Post Office required that all of their pilots were to have at least 500 flying hours, to pass a qualification exam, and to pass periodical medical exams (Adamski and Doyle 1999). The Post Office didn’t stop at that; they also examined the aircraft their pilots flew. Trained mechanics would perform a 180-point inspection after every flight. An engine inspection was required every 100 hours of flying time and an airframe inspection was required every 750 hours. Between 1922 and 1925, the Post Office flew approximately 8 million miles with a safety record of one fatality every 789,000 miles (Adamski et al). To break it down ...

Elections of 1828 and 1800 essays

Elections of 1828 and 1800 essays George Washington, the New Nations first president, wanted unification in his country. Unfortunately, as we have seen, it does not turn out to be the way he wants. There were many causes for this separation but two elections, the Election of 1800 and the Election of 1828, stand out and help this separation and put forth in the minds of the American people the question of liberty, fraternity, and equality? These revolutionary elections are different but they have also changed society. These elections are revolutionary in many ways. From looking at revolutions such as the French Revolution, we see that people are pleased and have gotten what they want. The Americans from choosing the presidents show that they got what they want. Another way is that the lead up to the result was intense. The campaigns and the elections themselves created increase in tensions and havoc. People were arguing and disputing and therefore people were not uniting to solve the problem but breaking apart like the French Revolution. The people did their best to win in the political field by manipulating the American people into voting for them and also hoping the best for American democracy. The French also did their best to win on the battle field by getting more and more people so eventually they would get their freedom. There are many different ways that we can prove how they are revolutionary and how they help try to achieve democracy for their people. The Elections of 1800 and 1828 started at the expense of much geographical discrimination. New England was sharply divided by politics and their societys main authority was the clergymen. As Henry Adams said that in New England The democrat had no caste; he was not respectable... (The United States in 1800, 56), this showed the hatred for democracy in the society of New England. This was because of the French Revolution that feared many people in...

How to Avoid DV Green Card Lottery Scams

How to Avoid DV Green Card Lottery Scams Millions of people enter the United States diversity visa program (better known as the green card lottery) each year hoping to be selected for one of the 50,000 immigrant visas. The lottery is free to enter, but there are many businesses who offer services to assist people with their applications. While many of these businesses are legitimate, some exist only to scam innocent people out of their money. The U.S. State Department warns applicants to be on the lookout for these frauds and scam artists. Following are 5 tips to help you avoid being scammed. There Is No Fee to Download, Complete and Submit the Electronic Diversity Visa Entry Form If a website or business wants to charge you a fee for entering the green card lottery, the money does not go to the U.S. government; this is a fee for the companys services. There are legitimate companies that provide fee-based services to help immigrant-hopefuls register in the lottery, however, these businesses have to follow the exact same procedures as you do to submit your registration. You should carefully consider whether you really need to pay someone to put through an application on your behalf that would cost you nothing to submit. No One Can Claim to Have a Special Procedure or Form to Increase Your Chances of Winning There are really only two ways you can increase your chances of winning: Submit an application that is complete, error-free and meets the eligibility requirements to avoid having your entry disqualified.If both you and your spouse are eligible for the lottery, you can apply separately. If one of you wins, the other spouse can enter the country on the winning spouses visa. Watch for Websites Posing as U.S. Government Websites The website name may look like a government site with a similar-sounding name as a government agency, with flags and official-looking seals decorating the site and links to legitimate government addresses, but be careful the website could be an impostor. If the domain name doesnt end in .gov then it is not a government website. There is only one way to submit your diversity visa lottery entry, and thats through the U.S. State Department at www.dvlottery.state.gov. Some embassy websites do not have .gov as their domain, but you can link to the official U.S. embassies, consulates, and diplomatic missions websites. Green Card Lottery Winners Will Receive a Letter in the Mail The letter will contain  further instructions on how to complete the immigration process. Winners DO NOT receive notification by e-mail. If you are chosen as a lottery winner, an official letter from the U.S. Department of State Kentucky Consular Center in Williamsburg, Kentucky will be sent to the mailing address you provided in your application. You can check the status of your entry online at the E-DV website to confirm whether or not you are a winner. The online status check opens several months after the lottery registration period ends. If You Have Been Selected to Apply for a Diversity Visa, a Fee Will Be Required This application filing fee is  payable to the Department of State and  does not go to the person or business who submitted your lottery entry (if you paid someone for this service). No one is authorized by the Department of State to notify diversity visa lottery applicants of their winning entry, the next steps in the processing of applying for their visa or collect fees on behalf of the Department of State. Current fees for visa services are available on the Department of State website. Source U.S. State Department

Criminal Law and Common Law defenses Research Paper

Criminal Law and Common Law defenses - Research Paper Example For example a person who is legally injured can apply tort law to recover damages from the concerned person (the one who is ‘liable’ for the damages) (White, 2003). Tort law defines the legal injury and the conditions under which the doer (of the mistake) is held responsible for the injury caused (White, 2003). Tort laws are different from other laws. A tort is the violation of private rights, for example the rights to be safe and harmless from the actions of others. Anybody who is able to distinguish right and wrong can be charged for committing a crime. In the matter of torts anybody under any age can be held liable for torts. Torts are intentional as well as unintentional. Normal crimes are punishable by the state. Torts however involve individual consequences; the injured person has got every right to act. Tort law is different from other laws; other laws are classified pursuant to their seriousness (White, 2003). Criminal justice system enforces criminal laws. Criminal justice system is nothing but a compilation of legal and social institutions that administer criminal law with respect to a set of already defined laws and regulations. Criminal justice system upholds social control, maintains justice and enforces laws. The Criminal Justice System of all nations includes three components: law enforcement, courts and finally corrections. Criminal justice systems include several major subsystems, composed of one or more public institutions and their staffs: police and other law enforcement agencies; trial and appellate courts; prosecution and public defender offices; probation and parole agencies; custodial institutions ( jails, prisons, reformatories, halfway houses, etc.); and departments of corrections (responsible for some or all probation, parole, and custodial functions) (Cole and Smith, 2003). All the three major components of the criminal justice system should

UC transfer personal Statement Example | Topics and Well Written Essays - 750 words

UC transfer - Personal Statement Example Volunteering in the computer club of my college gave me a deep insight in the extensive world of computers. I have a strong flare to work for social causes such as charity work which provides me with inner satisfaction and peace of mind. I feel proud to mention that I have been deeply involved in causes such as helping my professor clear trash on the beach several times. The complexity of computing and its use in the real world fascinates me, like helping the human genome plan for technical development, algorithmic skills for raising the effectiveness of economical markets to generating the digital transformation from the internet to other equipments that are wireless. Owing to my keen fascination with the subject I have had the advantages of reading some books on programming on my own which includes â€Å"The art of computer programming† by Donald Kuthe by Harold Abelson and Gerald Jay Sussman and â€Å"Programming pearls† by Jon Bentley. These books have provided me w ith a thorough knowledge of programming software and computing. I plan to have computing as my major in the university as my deep interest in the subject would guide me towards a bright future. Being a cool, calm and collected person, I take pleasure in the challenge of solving problem with explicit answers. My inventiveness assists me in accepting innovative ideas, these aspects of my personality compels me towards the field of computing and programming. As Gail Devers said â€Å"Keep your dreams alive. Understand to achieve anything requires faith and belief in yourself, vision, hard work, determination and dedication. Remember all things are possible for those who believe† I want to live my dream of leading a successful career in computing. Before enrolling in the Santa Barbara, I first studied in a language school called â€Å"Kaplan† for five months. For the past two years in SBCC I have

Obesity Policy Essay Example | Topics and Well Written Essays - 1500 words

Obesity Policy - Essay Example Obesity Policy Obesity can occur in any age group but it tends to increase with age " infants with excessive weight gain have an increased incidence of obesity in later life (Charney etal 1976)4. It has a female preponderance and certain genetic component in its causation as evidenced by twin studies, which show a close relation between the weights of identical twins even when they are reared in dissimilar environments (Falkner 1980)5. Physical activity and fitness's are important modifiers of mortality and morbidity related to over weight and obesity (WHO 2003)6 but according to Falkner it is the reduced energy output that is the main etiological factor behind obesity. Food habits play important role in weight gain and obesity, the composition of the food, the periodicity at which it is consumed and the amount of energy derived from it are the factors, which modulate body weight. A diet containing more energy than needed may lead to prolonged postprandial hyperlipidemia and to deposition of trigly cerides in the adipose tissue resulting in obesity (Oliver 1981)7. Other factors include psychosocial, familial tendency, endocrine, ethnicity and drugs like corticosteroids etc. Its is a positive risk factor for hypertension, diabetes, gall bladder diseases, congestive heart disease and certain cancers (hormonal and large bowel). It also predisposes to other conditions like varicose veins, abdominal hernia, osteoarthritis of knees and hips. Flat feet; sleep apnea and respiratory problems etc. the Framingham Heart Study in United States of America reveals that there is a dramatic increase (20%) in sudden death among overweight adults as compared to those with normal weight. Healthy People 2010 are a comprehensive set of disease prevention and health promotion objectives for the Nation to achieve over the first decade of the new century and one of the objective is to reduce obesity up to 15% in adults by 2010.the objectives are 19-1: - increase the proportion of adults who are at a healthy weight from 42 % to 60% by 2010. 19-2: - Reduce the proportion of adults who are obese from 23% to 15% by 2010. 19-3: - Reduce the proportion of children and adolescents who are overweight or obese from 11% to 5% by 2010. In order to achieve this objective health care planning has to be done and an obesity policy has to be made which has to be implemented at various health care levels, the work done has to be evaluated and depending upon the results relevant modification should be made in the policy to achieve better results. OBESITY POLICY The policy is to educate the American public on the dangers and medical quandaries that obesity causes and to help eradicate this epidemic from our nation. PLAN: Health education is planned in connection with a health service for proper implementation. This health service provides health education about hazards of obesity in the following three methods Individual approach: by personal interviews in hospitals, consultation rooms, and health care centers or peoples houses. Health education is given at every interaction with the patient about the etiology, risk, prevention and control of obesity. It will be the principal duty of the physician and nursing staff to

Small business Research Paper Example | Topics and Well Written Essays - 2000 words

Small business - Research Paper Example Quality assurance, in its broadest sense, is also any action taken to prevent quality problems from occurring. In practice, this means devising systems for carrying out tasks which directly affect product quality (Anon., 2011). B. At least two systems associated with the management of quality. Describe their relationships, limitations and applications. There are two popular systems associated with the management of quality that I am aware of, they are Kaizen and Total Quality Management or TQM. Kaizen is a Japanese Quality Assurance system of continuous improvement in quality, technology, processes, company culture, productivity, safety and leadership. It is a system that involves every employee - from upper management to the cleaning crew. Everyone is encouraged to come up with small improvement suggestions on a regular basis. This is not a once a month or once a year activity. It is continuous. Japanese companies, such as Toyota and Canon, a total of 60 to 70 suggestions per employ ee per year are written down, shared and implemented (Anon., 2011). TQM on the other hand is a comprehensive and structured approach to organizational management that seeks to improve the quality of products and services through ongoing refinements in response to continuous feedback (Anon., 2011). TQM requirements may be defined separately for a particular organization or may be in adherence to established standards, such as the International Organization for Standardization's  ISO 9000  series. TQM can be applied. At its core, Total Quality Management (TQM) is a management approach to long-term success through customer satisfaction. In a TQM effort, all members of an organization participate in improving processes, products, services and the culture in which they work (Anon., 2011). C. The main principles that should be included in quality management systems. This should include a systematic approach; documentation of procedures, standards and specifications; innovation; review and audit; measurement and evaluation. Since the business is still new, the best quality assurance approach that is applicable to our company is Kaizen as this allows continuous improvement of the system, policies and procedures that would make the company responsive to the customer’s needs. In the implementation of our intended quality assurance system the following steps will be undertaken; 1. Identification of key tasks – this will make us know the key areas of responsibilities that is important to the over- all performance of the business. 2. Documentation of guidelines on how to do those key tasks, its processes and systems – documented tasks are easier to improve, savings us time and resources. 3. Continuously improve the readability of the documented tasks – the purpose for this is continuous improvement of readability is for easier understanding and communication. 4. Make those informations available to each workstations – this way each em ployee knows the key tasks and how to do them. 5. Create a work flow system considering the key tasks identified and documented – since the company is still new, work process are still to be created for further improvement as the business evolves. II. Choose a business that has an established quality assurance system in place and provide a summary about the business that clearly identifies the sector it operates in (manufacturer, retailer or service), its size, its main operations and its purpose or

French revolution, social revolution Essay Example | Topics and Well Written Essays - 250 words

French revolution, social revolution - Essay Example As a result, the government could not levy enough tax to fill in the deficit as the citizen’s anger grew. While the nobles got exempted, peasant with big chunks of land was handed the heaviest tax weight of all. Secondly, there was food scarcity. Food failures in that time led to high prices of bread. The parliament was dominated by the nobility, so despite the efforts of Louis XV and Louis XVI to tax them, it only resulted to resistance from the law courts. When all attempts failed in 1788, the king summoned the estates general, who was the first since 1614 which would meet in 1789. The king wanted them to meet the modern way, but parliamentarians decided they would meet the same way as 1614. Society had changed in 200 years, and the bourgeoisie was the people with the money, now money was their power/ advantage to seize the power they so much wanted to have. Effects: In France, the bourgeois and the land owning classes emerged as the dominating power. Feudalism was dead; social order and relations were strengthened by the Coda Napoleon. The revolution unified France and improved the power of the national state. The revolution and the Napoleonic wars changed the structure of Europe and initiated the era of modern total warfare. Although few historians see the rule of terror as a hostile precursor of present-day totalitarianism, other argue that this ignores the vital role played by the revolution in establishing an example of such democratic institutions as elections and constitutions. The failed ventures of the urban lower middle class to secure economic and political gains foreshadowed the class conflicts of the 19th century. While major historical interpretations of the French revolution differ greatly, almost all agree it had an extraordinary influence of the modern world. This French revolution maybe seen as a prototype for modern social revolution in a way that has seen many similar circumstances of social revolutions. In her book, Theda Skocpol

DNA Mutations Essay Example | Topics and Well Written Essays - 500 words

DNA Mutations - Essay Example The function of the protein made by this polypeptide will be changed or lost as well (Blamire ,2000). To put in simpler language, mutation alters the function of the enzyme that catalyses a particular genetic function resulting in the change of inherited characters through different generations. It results in the alteration of DNA sequence and consequently results in changes in the genetic and physical appearance of an organism. Thus the phenotype of the organism carrying the DNA which went through mutation will be changed. The agents which cause DNA mutation are termed as mutagens. These can be either physical agents or chemical ones (Matulef 2004). There are specific chemical mutagens created and calibrated to create specific genetic changes. They can either mimic the original nucleotide bases in a DNA molecule or remove parts of the nucleotide resulting in improper base pairing during DNA replication. They can also cause genetic changes by adding hydrocarbons to various nucleotides. High energy radiations can also alter the DNA molecule and cause mutation (Matulef 2004). The ultraviolet radiation from the sun is another cause for the same. Ultra violet rays in the presence of sunlight gamma rays and such ionizing radiation etc can increase the frequency of mutation above the natural level. Much differently to these kinds of mutagen induced ones, mutations can also occur spontaneously. Mutation may arise on account of different reasons. In a chromatid, DNA helix runs continuously from one end to another in a highly super coiled form. Therefore loss or gain (deletion or insertion/duplication) of a segment of DNA results in alteration in chromosomes (Montelone, 1998) Since genes are located in chromosomes such an alteration may result in abnormalities or aberrations. Chromosomal aberrations are commonly seen in cancer cells. Moreover Mutation may also arise due to change in a single base pair of DNA.

French revolution, social revolution Essay Example | Topics and Well Written Essays - 250 words

French revolution, social revolution - Essay Example As a result, the government could not levy enough tax to fill in the deficit as the citizen’s anger grew. While the nobles got exempted, peasant with big chunks of land was handed the heaviest tax weight of all. Secondly, there was food scarcity. Food failures in that time led to high prices of bread. The parliament was dominated by the nobility, so despite the efforts of Louis XV and Louis XVI to tax them, it only resulted to resistance from the law courts. When all attempts failed in 1788, the king summoned the estates general, who was the first since 1614 which would meet in 1789. The king wanted them to meet the modern way, but parliamentarians decided they would meet the same way as 1614. Society had changed in 200 years, and the bourgeoisie was the people with the money, now money was their power/ advantage to seize the power they so much wanted to have. Effects: In France, the bourgeois and the land owning classes emerged as the dominating power. Feudalism was dead; social order and relations were strengthened by the Coda Napoleon. The revolution unified France and improved the power of the national state. The revolution and the Napoleonic wars changed the structure of Europe and initiated the era of modern total warfare. Although few historians see the rule of terror as a hostile precursor of present-day totalitarianism, other argue that this ignores the vital role played by the revolution in establishing an example of such democratic institutions as elections and constitutions. The failed ventures of the urban lower middle class to secure economic and political gains foreshadowed the class conflicts of the 19th century. While major historical interpretations of the French revolution differ greatly, almost all agree it had an extraordinary influence of the modern world. This French revolution maybe seen as a prototype for modern social revolution in a way that has seen many similar circumstances of social revolutions. In her book, Theda Skocpol

Power Line Communication Essay Example for Free

Power Line Communication Essay The objective any mining company like TATA STEEL is to reduce the amount of energy used in mining through the increase in employee productivity and safety. Mining operations consist of several tasks. The highest efficiency can only be achieved with full coordination among the persons carrying out these tasks and if the locations of vehicles and people are known by those who coordinate the activities. In addition, the large number of risks of explosion has the potential to cause a major accident. Therefore, the establishment of a better communication system for the mine underground is very important and significant to modernize the mine management, increase the labour productivity, and strengthen the security to protect the lives and property of the mines. Present Scenario At present, cable telephone communication, power line communication, sensor communication, telecommunication, leakage communication, and radio communication are the main forms of communication in a mine. Our study shows that, a variety of mobile communication methods have their limitary application under coal mine. Some mines still use hardwired wall-mounted telephones. The disadvantage of this technology is the obvious necessity that the user cannot be mobile. To reach this person, the caller must page the person who must then go to a wall-mounted telephone that may be a long distance away and in the case of an accident the telephone may be inaccessible to the injured person. Another popular technology , Leaky Feeder technology requires a relatively stiff,hard-to-install cable, about 5/8† in diameter, to be installed everywhere where communication is desired. To communicate the user must be in line-of-sight of the cable and not more than thirty or eighty feet away from the cable. According to a survey conducted on how well current systems meet the needs for mining communication, 62 percent of Respondents replied negatively. None of them thought that mining communication needs were being met extremely well. Some of their replies- â€Å"Overall we cannot communicate well with miners.† â€Å"There is the issue of battery, phone and wiring maintenance.† â€Å"Safety in an emergency is still an issue.† As the power lines in an underground mine cover a broad area, if we can make full use of power lines to communicate, then we can completely solve the problem underground communication. The use of power lines saves the cost of additional cable and the labour cost for system installation. Furthermore, power lines are built and installed in a rugged manner. Any underground wire or cable, when fed an RF signal, tends to distribute that signal throughout its length. Carrier current systems utilize this fact to establish communication paths using existing mine wiring. Carrier current devices are basically FM radio transceivers that transmit and receive over existing mine wiring instead of using an antenna system. The LF (low-frequency) and MF (medium frequency)KP ranges propagate best in carrier current systems. A common example of a carrier current system is the trolley carrier phone systems presently used in many mines. Another example is the shaft communication systems that utilize the hoist rope itself to establish communications to and from the cage. The most modern system, based on MF, promises to be the most effective of a l l . But there are lots of complex interference noises in power line communication under mine. More recently, the maturity of wireless as an accepted medium has increased the demand for instant, reliable, portable communication. Underground mines, however, have proved resistant to wireless communication due to environmental conditions that limit the transmission of radio waves. â€Å"Mines are looking to find such a system. It would become universal over time due to safety, a decrease in down time and an increase in productivity.† This system may be further enhanced to A GPS-like (Global Positioning System) for underground mines which would serve an extremely useful function in saving energy in mining operations. Autonomous (i.e. unmanned) machinery has been a long-standing objective of the mining. This would move miners from underground mines to the surface from where they would remotely control mining operations. Extremely important is to note that such a move would allow shutting off the energy-guzzling fans, which would result in large amounts of energy savings. Economics PLC is viewed as especially attractive because of several characteristics. Electricity services in most developing countries have higher reach than telephony. In addition, PLC can provide an elegant solution for in-home access and networking, since the signal can reach virtually any outlet in the home. However, there are several important technical issues in this simple scheme. The signal attenuates as it goes over the line, with higher losses at higher frequencies. Given emission limits that restrict boosting the transmission signal, the only solution is the use of repeaters en-route, increasing the cost. Secondly, the LV transformers act as a low-pass filter, allowing electricity through with low losses but not higher frequencies. This is why most solutions rely on bypassing the distribution transformer. While an opportunity in terms of sharing capital equipment costs across users, shared infrastructures also lead to congestion, multiplexing, interference, and security concerns. To overcome these issues, PLC solutions rely on sophisticated signal processing and encoding. For PLC to be successful, it must not only operate successfully from a technology point of view, but also present a viable business case. The market space consists of not only well-entrenched alternatives like DSL (Digital Subscriber Line) and cable, but also alternatives such as Fibre-To-The-Home (FTTH), Fiber-To-The-Curb (FTTC), and broadband wireless. Issues of telecom, regulation and competition play a vital role in deciding the future of PLC. Depending on the number of feeders emanating from the substation, different MV couplers are needed. At every distribution transformer, a concentrator cum transformer bypass is required. This device transfers the signals to the medium-voltage line, bypassing the transformer. In addition, depending on the distances involved, repeaters might be needed to extend the signal. In addition to the one-time costs, which are amortized over specific periods, there are also explicit calculations of monthly operating costs. After thorough estimation from various sources (web and consulting some industry people) the monthly costs of PLC is found to be around US$35 per month per user. Most of the values chosen are plausible, if not optimistic. In some hazardous locations, where specialized personnel are required, installation costs have been estimated at US$200–300. On the other hand, in normal cases, the installation would be somewhat over US$100 per user . The total capital costs per consumer (excluding Customer Premises Equipment (CPE)) average about US$85 , assuming an average of 6 homes passed per LV transformer. One result that is robust across most assumption ranges is that operating expenditures are about 45% of the total costs. The most important variable, under the assumptions is the time period for paying off of the equipment. Given the fast changing nature of the telecom industry, the median value for economic purposes is assumed to be 5 years. In addition, within a region, the competitive pressures might be much lower, allowing for higher market share and greater sharing of equipment, marketing, and maintenance costs amongst subscribers. Given the estimated monthly costs of PLC it is almost clear that there is a gripping business case for PLC in the near term based on price for the end-user. Of course, economics is not the only factor in determining the success of PLC or any other broadband technology. User satisfaction, customer loyalty, branding, and competition (alternatives) are all important factors as well.

Sustainable Architecture and Design

Sustainable Architecture and Design Sustainable, eco-friendly architecture can often be seen as the radical hippy of neo-liberal architectural discourse, with its practical application in the 21st century limited and problematic. Is there space for the synergy of idea in this regard, producing usable and practical or whimsical and gracious buildings that also adhere to the classical ideas of beauty and proportion? Sustainable[1] and eco-friendly architectures[2] were the subject of much left of centre discourse throughout the 1960’s and 1970’s against the backdrop of late Modernism and the initiation of constructed, clean post–Modernity. They were in opposition to the shock of the ‘new’ the marvels of concrete and structural steel and the innovations that supported closed environments such as elevators and air-conditioning. The seemingly ‘hippy’ applications of buildings that suited the environment, responded to them, and trod lightly in their space appeared irreconcilable in the context of the masculine, rational and spare elements of Modernity. The fear that beauty[3] could not exist in a mixed relationship, that a building could be both environmentally friendly and be visually appealing was not always an option in the hegemony of late modernism. However, this paper discusses the synergies that arose from these apparently oppositional ideas. The modernist era of tower blocks and buildings that fitted in with the ‘form follows function’ premise, ignored the possibilities of working with the environment and also being informed by it. The post-War building boom was expeditious, masculine and prolific, with the modular systems of the International Style informing all of the above. The shock of the new, invention and innovation left little space for the architectures engaging with the environment or the vernacular textures. Issues of sustainability were very much part of a neo-liberal brief, and disregarded by the world order of the time who had not yet woken up to the issues regarding the depleted ozone layer and greenhouse gas emissions. However, occasionally, there was minor dissent, particularly in the British colonies, where the imposed architecture of the colonist had been, to some extent environmentally adapted by the settlers using vernacular materials and adapting some elements of the indigenous building systems that they found there. Throughout this, though, the prevailing post-War building idiom of the mother country was largely retained, adaptability being one of the successes of Modernism. Those careful and socially conscious architects that contested the climatically and culturally inappropriate imposition of modernism strove to combine old and new materials and old and new technologies to create regionally appropriate buildings that were a vernacular in their own right and yet a new architecture that combined all the radical notions popular in the hippy culture of the late 1960’s. Norman Eaton, a South African, was cognizant of environment and reduction of the air-conditioning loads when he designed his Netherlands Bank Building (1965) in Durban, South Africa, a five level building where the building stands on a white marble podium and forms a pavilion in the centre of the high-rise urban fabric. The external curtain wall is replaced by a brise-soliel of green ceramic hollow clay blocks forming a massive sunscreen and significantly reducing the air conditioning loads in a hot, humid climate. ‘The unbroken expanses of ceramic screening were the result of Eaton’s approach to the challenge of Durban’s heat and were not employed for aesthetic effect alone. The open and yet cool aspect of the interior and the considerably reduced load on the building’s air conditioning system testify to the screens functional success. Behind the screen and invisible from the outside a second curtain wall, this time of glass, also covers the building, so that all internal levels are well lit but at the same time well protected against the glare and heat of direct sunlight.’ (Haropp-Allin; 1975: 107) Visually, although the building is a regionalist adaptation of what was a prevailing modernist format, the building and its incorporated garden spaces provides cool relief and a refuge in a hard edged landscape.[4] Almost two decades later, the Australian John Andrews in his Eugowra Farmhouse, New South Wales, (1979) maximized the orientation of the building such that he combined the use of prevailing winds for cooling in the Australian outback together with a central fireplace for heating. A prominent rainwater tower in the centre of the roof is both a strong vertical element, creating ‘architecture’ and at the same time harvesting water which is a critical necessity in the arid environment. This element is also able to spray water onto the roof for cooling in extreme weather. This was all combined using modern materials in a vernacular idiom combined with a classical symmetry, producing a gracious neo-outback veranda house. With these examples quoted above, a strong sense of regionalism is implicit in the sustainability and the environmental generators that form the ‘natural’ brief. For a building to be modern, beautiful and environmentally sustainable, it follows that the structure should be in a regionalist ‘idiom’ using modern materials housing modern facilities, with the incorporation of some of the vernacular, as the meaning of the site and the climate is by definition a regionalist issue. It was not only in the antipodean regions that this critical discourse was occurring. From the beginning of the 1960s, a number of papers and publications supporting the architecture of the vernacular and its many manifestations, connecting this to environment, culture and landscape, spawned the radical publications such as ‘Shelter’ (1973) which explored the notions of building using traditional materials, textures and forms, and adding to this sustainable methods of drainage, rainwater capture, foundation formation and environmentally friendly methods of heating and cooling. This treatise however was aimed at people pursuing more of an alternative lifestyle, using the landscape and other culture’s building methods to house them in an ecologically sustainable fashion. More conventional publications such as the work of Fitch in 1960, and the works of Rudofsky (1965) and Rapaport (1969) explored the connections between climate, landscape and culture. They investiga ted the traditional means by which building were constructed to address all the social and climatic constraints that produce sustainable buildings that tread lightly on the landscape and do not need large amounts of extra resources such as heating, cooling, and electricity consumption. These publications were still way left of the conservative centre, and not embraced by the rapidly mechanized northern countries. Few architects in the formal sector were prepared to stick their necks out in this regard, leaving the alternative housing solutions to those that pursued alternative lifestyles. A marked example does, however, stand out- Paolo Solieri, a student of Frank Lloyd Wright conceived of his Arcosanti Project in 1970, where some 70 miles north of Phoenix, Arizona, a compact complex hoping to eventually house some 5000 people is designed in a way such that the outside arable land is maximized, the living areas are condensed providing ready access to open desert for all dwellers, an d a number of large greenhouses provide food for the inhabitants. These structures also act as solar collectors for winter heat. Solieri’s aim was to design an urban environment that would function in a manner providing the maximum social, economic and health benefits, as well as treading lightly on the landscape on which it sits minimizing the effects on the earth. His principle of ‘arcology which married the ideas of ecology and architecture is described below. In nature, as an organism evolves it increases in complexity and it also becomes a more compact or miniaturized system. Similarly a city should function as a living system. It must follow the same process of process of complexification and miniaturisation to become a more lively container for the social, cultural and spiritual evolution of humankind. The central concept around which these developments revolve is that of arcology- architecture and ecology as one integral process. Arcology is capable, at least theoretically, of demonstrating positive response to the many problems of urban civilization, population, pollution, energy and natural resource depletion, food scarcity and quality of life. Arcology is the methodology that recognizes the necessity of the radical reorganization of the sprawling urban landscape into dense, integrated, three- dimensional cities in order to support the complex activities that sustain human culture. The city is the necessary instrument for the evolut ion of humankind. Paolo Soleri (Arcosanti Workshops 2000 pamphlet) The Cosanti-Arcosanti pamphlet notes that Newsweek commented that ‘As urban architecture, Arcosanti is probably the most important urban experiment undertaken in our lifetime’ (Cosanti-Arcosanti pamphlet; 2000) However, despite this accolade by the popular, ‘thinking’ press, the project, nearly four decades later, struggles along still in the construction process, and is more of a site for those people that pursue the alternative than people living mainstream, corporate lifestyles. As a site it is a museum, a school, a point of pilgrimage. For very few people, it is a lifestyle. Bringing these combined issues of ecological, social and economic sustainability, to the forefront, making them trendy and implicit, has been the largest challenge to the production of sustainable architectures. The realisation that the construction industry and the operation of the buildings that it makes, as Hyatt quotes (himself and) Edwards (Hyett in Abley Heartfield;2001:30) ma kes it ‘responsible for 50% of ‘all energy resources consumed across the planet, making the construction industry ‘the least sustainable industry in the world’. This fact has taken a while to entrench itself in ‘first world’ industry. Issues of sustainability and appropriate technology are not new- as mentioned earlier they formed the basis of developmental jargon in the ‘Third’ World. Sustainability in architecture as a technical approach in the management of particular resources has been the subject of discussions in the last three decades, with the 1975 ‘Alternatives to Growth’ conference which expanded the definition realizing the limits of a static- state economy: this time sustainability fell within the realms of the economists and not the built environment practitioners. Then, the issue of the control of technology by the Northern Hemisphere was dealt with by Willy Brandt who, in 1980, led the Independent Commission on International Development Issues, producing a report headed ‘North- South- A Programme for Survival’. (Heartfield in Abley Heartfield; 2001:97) Here, the connections between sustainable development and appropriate technology were made, entrenching the i dea of appropriate technology in a developing country context. This was almost fatal, as Heartfield notes ‘What appropriate technology meant for the less developed world was the lowering of expectations; less capital input, less expenditure, less technology.’ (Ibid;97) Perhaps this perceived ‘lower’ level of existence is one of the reasons why the plea for incorporation of these ideas of sustainability in the northern hemisphere fell largely on deaf ears. ‘It could be said that sustainability is a fudge. It raises all the same presuppositions of the limits to growth thesis, that absolute resource limits are upon us, but avoids their implied conclusion, a moratorium on growth. What the concept of sustainability preserves of the ideology of limits is the sentiment of constraint and parsimony.’ (Ibid;97) Finally, the Bruntland Report [5] submitted in 1987 is seen by Heartfield as being credited with the ‘popularizing of the concept of sustai nable development.’ (Ibid:96). However, although this may have made the concept more digestible, it did little for popularizing its practice, for, as the Bruntland Report, quoted in Heartfield states- ‘Sustainable development requires that those who are more affluent adopt lifestyles within the planet’s ecological means’.(Ibid:97) Despite this so called acceptance, a much later technical work in a somewhat a pleading tone, by Crowther notes that ‘The ecologic responsibility is to ourselves and the global legacy of human habitation. Every choice made from concept, to design, to realization is a demand that results in ecologic and biologic consequence.’ (Crowther;1992:vii) However, the throwing of these twentieth century gauntlets such as that by Crowther has received results in latter years. Prototypical examples as that presented by Pearson in his Gaia House (Pearson;1989:40-41) may have influenced some of the challenges to be presented; the principles in his charter declare ‘Design for harmony with the planet, Design for peace for the spirit, and Design for the health of the body. The first instruction involves the use of ‘green materials’ that have as embedded qualities ‘low environmental and social costs’, which are ultimately bio-degradable and can be or are recycled. Together with this the importance of correct orientation, the use of all the elements for energy including wind, recycling grey water and collecting rain water all add to the minimized impact on the soil. Pearson also mentions the need to maximize the efficiency of the natural spaces by planting indigenous trees and flowers. (Pearson;1989:40) It was only recently, with the building explosion on the Pacific Rim, and the attacks on the World Trade Centre, that the northern hemisphere began to seriously address these issues of sustainable construction, particularly in the densely populated cities of Europe. In October 2001, the Royal Institute of British Architects (RIBA), hosted a conference that was to address the issues of creating environments that addressed issues of sustainability. This conference, ‘Sustainability at the cutting edge’, ‘was to provide an overview of the science and technology behind sources of renewable energy which would assume prominence in the next decade. This review was placed in the context of increasing concern about the impact of climate change and the fact that the built environment in countries like the UK is the worst culprit in terms of carbon dioxide emissions.’ (Smith,2003;xi) This quotation, from Smith’s technical work, emerged from this gathering. More of a handbook, it examines environmentally sensitive options for heating and cooling, and offering the option for drastically reducing emissions in urban buildings in an environment that (now) tacitly accepts the need for ecological architecture. A number of approaches which demonstrate the sensitive manipulation of all elements of the brief to create an ecologically sound, a culturally sensitive, a socially appropriate and an economically viable building have come to light, many of which employ much of Pearson’s First Principle as mentioned above.[6] The examples fulfill a variety of scales of development, and different intensities in terms of sustainability with regards to site. On the one hand, it is sadly disasters that prompt new innovative methods of shelter, in a modular though aesthetic form. Out of the Hurricane Katrina catastrophe came the Modular Transitional Growth Housing (MTGH)[7] a conceptual system that consists of a number of elegant forms which can be bunched together in a variety of forms and combinations to shelter, recycle, light and cool. Architect Philippe Barriere introduces a BioClimatic design element with high ceilings and naturally stimulated ventilation which assists in the above. However, this highly conceptual modular structure is on the knife edge of socially practical and Marxist zeal- seen as an approach that can solve a multitude of housing problems from disaster relief to inner city complexes to fishing retreats, the reality of its implementation is as conceptually choppy as Arcosanti- mass appeal is visual but not implicit. A more practical and tangible solution to a mass housing challenge is the Greenwich Millennium Village (GMV) by Ralph Erskine, (a veteran of inner city housing in his seminal Byker Wall Project at Newcastle-upon-Tyne) together with EPR Architects Limited.[8] The concept is the total regeneration of the Greenwich Peninsula, particularly the site of the former gasworks, where the Millennium Dome[9] stands. Its proximity to central London and the City mean that its viability as a dormitory suburb on bus and train routes is practical. The discourse as to how to reuse ‘brownfield’ sites is to some extent resolved here, with the ultimate provision of some 900 residences by the end of 2007 with expansions continuing till 2015. The most important feature of this project is that a newly formed community is occupying the apartments that cater for a variety of different ‘social classes’, with a series of amenities such as an ‘eco-park’ green space, as well as office and retail developments. Using a prefabricated system, the buildings are hardy, but incorporate a generous use of colour. From the perspective of the environmental sustainability point of view, the rainwater is collected, grey water is recycled, insulation is good, which minimizes overheating by artificial means in winter, and the use of recycled materials such as timber, street furniture, and concrete has been a priority (GMV Fact Sheet 5[10]). Maximum efficiency is critical to the brief and in this regard, the website offers the following information- The need for artificial lighting is minimized by the provision of large windows meaning less running costs. These windows are made from environmentally sustainable material, and are also well insulated and draught proofed. Thermally, the buildings are constructed to standards 10% higher than the national standards, which assist in the reduction of emissions. Also, the highly coloured paint is specially chosen for its non-toxic values, and is a non-polluting paint. Water saving devices are used in all sanitary fittings, and plumbed appliances. The rooms in the apartments have sliding sections that maximizes flexibility and enables multiple uses of living space[11]. Power is supplied by a combined heat and power system (CHP) where the generated heat (as opposed to the generated power) is put to use. Excess power is sold off to the national grid (GMV Fact Sheet 4[12]) The energy constraints that were used as a benchmark in the design process ranged from the amount of energy required for manufacture, to the contribution their manufacturer makes to greenhouse gas emissions. The success of this project thus far has meant that the developers were the first large developers in the United Kingdom to be awarded the ‘Excellent Eco-Homes’ rating which is an incentive submitted by the Building Research Establishment to promote the construction of eco-friendly domestic buildings. This is certainly a far cry from the establishment’s attitude a few years ago! The multi-award winning BedZED (Beddington Zero Energy Development) completed in 2002 through the Peabody Trust with Bill Dunster Architects also puts these principles into practice. The mixed-use and mixed-tenure development of BedZED is the UK’s first and largest ‘carbon-neutral eco-community’, also built on a ‘brownfields’ site[13] in Sutton, near London. The concept behind the project was to produce as much energy from renewable sources as it consumes, creating a net zero-fossil energy development, and therefore a ‘carbon-neutral development’; it thus provides no net addition of CO2 to the atmosphere[14]. Smith describes the development as ‘a prescription for a social revolution; a prototype for how we should live in the twenty-first century if we are to enjoy a sustainable future. (Smith;2003:153) The BedZED design concept is itself a model of flexibility, with a variety of different forms of accommodation as well as different types of tenure. Altogether there are 82 homes of different sizes, some for sale and others rental units aimed at social housing income levels. Amenity is also important, cementing social sustainability, with facilities such as a kindergarten, health centre, commercial use node, exhibition centre and an organic shop! Environmental sustainability is ensured through the construction of massive walls that store heat for release in cooler periods. Also, a 300mm rock-wool insulation (Smith; 2003:54) provides for extra insulation on both the walls and the roof. The windows are triple glazed. Orientation plays a large part in the energy efficiency of the buildings, with north facing elevations of office and commercial space optimizing the softer light and minimizing the need for air-conditioning, whilst the homes, which benefit from the warmer orientation, face south. Low energy lighting is used where needed to assist in the reduction of electrical output. As with GMV, the choice of materials was dependant on their low embodied energy, and were sourced from suppliers as close as possible to minimize transport energy costs. The use of timber from sustainable sources, recycled materials, grey water recycling, solar power, and roof gardens serve to embed the environmental responsibility. Power is also supplied by a CHP plant. A critical point about BedZED is the minimizations of vehicle use- residents are encouraged through education and the ‘Green Transport Plan’ to promote alternative means of transport such as walking and cycling.[15] Also, the provision of efficient public transport means that the reliance on motor cars can be reduced. A larger infrastructural solution is that of the Vastra Hamnen waterfront development at Malmo in Southern Sweden. This used to be a ‘brownfields’ site that was part of the old dockyard. A number of architects including Erskine are involved with the project. The city was participant in the forming of the brief, dictating colour, ecological rigour, provision of park space, and minimal building performance. A wind turbine provides a large source of energy. Again, the complex is socially mixed, minimizing the potential for creating class-based residential neighbourhoods and there are shops on the street level, with the intention that the owners live above them. As in the previous example, the streets are car free and a pool of electric vehicles which are powered by wind energy is available to transport residents to town. Sewage enters the main system in the city, but other waste is dispensed of internally, where residents dispose of food in one tube and then dry waste in an other. The tubes lead to common disposal sites where the dry waste is incinerated and the food is composted providing biogas which returns to the occupants through the gas main. Smith considers this project as one that has ‘achieved reconciliation between market forces and environmental priorities.’ (Smith;2003:144) The single-building environmentally-efficient challenge was taken up by Sir Norman Foster and his partner Ken Shuttleworth in the Swiss Re Headquarters building, St Mary Axe. It remodeled a conceptual idea developed by Sir Buckminster Fuller and Foster in 1971 called the ‘Climatroffice’ which ‘suggested a new rapport between nature and workspace; its garden setting created a microclimate within and energy conscious enclosure, while its walls and roof were dissolved in a continuous triangulated skin. (Walker in Heartfield Abley;2001:207) Swiss Re was completed in 2004. It is notably the first building of its kind in England to manipulate environmental conditions to minimize air-conditioning, wind loads etc. The forty floors are designed as a series of rectangular plates that spiral up the building, assisting in daylight entering the building and reducing the amount of artificial lighting (Powell;2003:219) Revival of and recirculation of stale air is facilitated by roof gardens, also known as ‘bioclimatic terraces’ which re-oxygenate the building. These roof gardens are also used as social gathering spaces, which aids in increasing the quality of the work place. Most of the ventilation is natural, and unlike many buildings of its kind, the windows can all open. The base of the building has been formed to minimize wind load on the building and to minimize the creation of wind corridors so often found at street level in cities. (Powell;2001:219) The new age commitment to the environment and the lessening of emissions is often approached with zeal- Artist Freidensreich Hundertwasser was approached by the Mayor of Vienna to remodel the Spittelau Energy Plant. At first he turned it down, opposed to the assumed ecological failings embodied in the project. However, after assurances that the remodeling of the plant would be including the provisions for drastically reducing emissions, he took on the project for free. Working together with Architect Peter Pelikan, the industrial faà §ade was remodeled into a whimsical parody, where ‘The power plant†¦.. shows how to foreground the open creative spirit in harmony with nature and the anonymous city’ (Asensio;2003:31). Although this is not necessarily as direct an example as some of the new constructions mentioned above, I suggest that it is valid, given that the pressure to reuse buildings is a large part of architectural discourse, and is itself a tactic of sustaina bility and environmental recycling, the ‘greening’ of them in terms of minimizing emissions, changing technologies, and in this case mitigating the massive industrial-ness of the power station, makes it more socially environmentally friendly for the residents of Vienna. In the introduction to New Architecture in Britain, Powell states: ‘the future of architecture, in Britain and elsewhere is linked to such vital issues- the fate of our cities, the housing crisis and the protection of the earth’s fragile environment- that discussion of style seems almost irrelevant.’ (Powell;2003:20) This statement, in a glossy publication of contemporary architecture is a far cry from the plea made by Crowther less than a decade ago[16]. Whilst I agree with Powell that the language of architecture is changing, as it always does, the discussion of style is not irrelevant- low budget beauty and elegance is provided by the (highly theoretical) MGTH project, a mix of economic and social strata is contained in the Greenwich Millennium Village, a bold development more agreeable with the Vitruvian ‘Commodity and Firmness’, the BedZED and Vastra Hamnen developments that limit motor vehicles and provide the use of electric cars. Ironically, i t is perhaps the Swiss Re building, as Powell suggested in his 2001 volume ‘(that) reinforces the point that office towers can be distinctive, even beautiful, objects that complement, rather than deface, the skyline.’ (Powell;2001:219) which has managed to push the issue of sustainability and its connection with the very possibility of aesthetic beauty in the Vitruvian model into the forefront of populist architecture. However, we must not forget, in the clamour of the new, those early visionaries that promoted the values of engaging with the environment and treading with sensitivity. The investigations into the connection between culture, landscape, environment and architecture that informed the basis of the approach to the buildings built today, were seminal works of their time, situated in an alternative environment that was far too left of the modernist mainstream to find favour. But we can also feel thankful that finally, the discourse of environmentally friendly architecture has emerged in the mainstream- let us hope that it is not too late. References: Abley, I Heartfield, J (2001) Sustaining architecture in the anti-machine age Chichester, Wiley-Academy Andrews, J (1982) Architecture : a Performing art Lutterworth Press Asensio, P(2003) Freidensreich Hundertwasser Barcelona, LOFT Publications Cosanti Foundation(2000) Arcosanti Workshops 2000 (pamphlet) Phoenix, Cosanti Cosanti Foundation(2000) Cosanti-Arcosanti (pamphlet) Phoenix, Cosanti Crowther, R(1992) Ecologic architecture Massachusetts, Butterworth-Heinemann Curl, J (1999)Oxford Dictionary of Architecture Oxford, Oxford University Press Fitch, J(1960) Primitive Architecture and climate from Scientific American, December p134-144 Harrop-Allin, C(1975)Norman Eaton, Architect- a study of the work of the South African Architect Norman Eaton 1902-1966 Johannesburg, C Struik Publishers Marschall S (2000) Opportunities for Relevance Kearney, BPretoria, University of South African Press Pearson, D(1990) The Natural House book London, Conran Octopus Powell, K(2003) New architecture in Britain London, Merrel Powell, K(2001) New London architecture London, Merrel Rapaport, A(1969) House form and culture Prentice Hall Rudofsky, B (1965) Architecture without architects: a short introduction to non-pedigreed architecture New York, Museum of Modern Art Shelter Publications(1973) Shelter United States, Shelter Publications Smith, P (2003) Sustainability at the cutting edge : emerging technologies for low energy buildings Oxford, Architectural Press Vale, B(1991) Green architecture design for a sustainable future London, Thames and Hudson Websites: http://www.greenwich-village.co.uk/index_main.htm (17.06.07) http://www.arcosanti.org/ (17.06.07) http://www.peabody.org.uk/pages/GetPage.aspx?id=179 http://www.inhabitat.com/2007/0 6/15/prefab-friday-modular-transitional-growth/#more-4683 (17.06.07) 1 Footnotes [1] Sustainability as an idea was a large component of ‘development speak’ in the context of poverty and limited resources. This embraced notions of community participation as well as optimizing resources. [2] The Oxford Dictionary of Architecture notes that ‘ecological architecture- Aims to respond to declining energy resources, eg using energy conservation, efficient insulation, rainwater, solar radiation, and wind power, and recycling as much as possible. The term was coined in the 1970’s’ (Curl;1999;220). Similarly, ‘green architecture- Buildings designed according to energy-saving criteria and the reduction of pollution.’ (Ibid;288). [3] From the third chapter of Vitruvius De Architectura comes the definition of beauty in architecture as firmitas, utilitas, venustas or Commodity, Firmness and Delight. The practicality of the building, as well as its robustness is as important as its beauty. [4] The necessity to incorporate en

Sam Walton :: essays research papers

Sam Walton a small-town merchant who had operated a variety of stores in Arkansas and Missouri, Walton was convinced that consumers would flock to a discount store with a wide array of merchandise and friendly service. When Sam Walton opened his first Wal-Mart Store in 1962, it marked the beginning of an American success story that no one could have predicted. Wal-Mart is a place where prices are low and value and customer service are high every day. Because Wal-Mart carefully controls expenses to maintain its low price structure, customers do not have to wait for a sale to realize savings. Sam Walton had no idea his business would take off like it has. Today, years after his death, the company is still growing steadily. He never thought that his little $25,000 investment in a retail store would be a huge success, but Walton had an idea that no one had ever thought of. This would be the thought that would not only change his life, but the lives of millions of customers as well. The creator of K-mart Said he fabricated up the idea that if he offered well-know brands and sold them around 15% cheaper than other retailers, then this would make them a powerful source in the retail business, and little did the creator of K-mart knew Walton was right. Regarded by many as the entrepreneur of the century, Walton had a reputation for caring about his customers, his employees and the community. Walton proved to be a visionary leader and was known for his ability to quickly learn from his competitors' successes and failures. In fact, the creator of Kmart once claimed that Walton "not only copied our concepts, he strengthened them. Sam just took the ball and ran with it". In the 70’s and 80’s K-mart wasn’t going into towns that had a population lower than 50,000 people, so Walton decided that he would put his stores in small towns that all the major retailers were ignoring. As Walton stated, â€Å"When people want to simplify the Wal-Mart story that’s usually how they sum up the secret of our success, â€Å"Oh, they went into small towns when nobody else would.†Ã¢â‚¬  Walton realized early on that he couldn’t build stores in just large cities like his competitors. So realizing this, he built his stores around his distribution centers and warehouses, in which each store was no more than a days drive away.

Doc Holliday :: essays research papers

Few gunmen in history have been as notorious as the late John"Doc" Holliday. Part of the reason Doc has enjoyed such a famedhistory is because of the overall descent man he was, that is when hewasn’t gambling, drinking, and gunslinging. When Doc died he mighthave had a handkerchief, a pocket knife, a deck of poker cards, a flaskhalf full of whiskey, and a small essay entitled "My Friend DocHolliday" by Wyatt Earp. The most important item Doc would have had on him when he diedwas a handkerchief. Doc most likely had a handkerchief because of thesevere case of tuberculosis he had, which led to his untimely demise. Doc contracted this disease while traveling the west, staying up long hours, drinking, smoking, and gambling most of the time he was awake. This handkerchief would have helped Doc wipe up any blood, and ordead lung tissue he might have coughed up on his last day of life. Doc was not only a very sick man, he was also a very cultured man. Being cultured might have provoked Doc to wear a handkerchief as a fashion accessory, because rumor has it that although Doc was a mans man, he still liked to look as good as possible no matter where he went. This handkerchief in his eyes may have shown people his intelligent, well educated side. This educated side is a side of Doc that few people know about today. Usually when someone hears the name Doc Holliday, they think about fighting, drinking, and gambling, all of these are true of Doc, but these people had barely scratched the surface. As a young man Doc attended Valdosta institute where he became knowledgeable of the Greek, Latin, and French languages. Amazingly Doc’s favorite subject was rhetoric, his teachers claimed that Doc had a way with words unsurpassed by anyone in his class. All of these factors may have contributed to Doc having a handkerchief with him on his final day of life. A second item which might have been found in Doc Hollidays pocket on the day he died is a small pocket knife. Doc might have had a pocket knife first of all because he was a dentist by trade. Being adentist may seem like it has nothing to do with having a pocket knife,but being a dentist by trade helped Doc develop amazing skills with cutlery. Doc was famous mostly for his gunrunnig, but could rarely be found without a pocket knife.

Advertising Strategies Essay

Advertising Strategies Advertising is used as a means to attract the buyer to follow a brand. There are many different advertising techniques that can be used depending on the demographics of the target market. As a 14-year-old, marketers have to understand what people my age like when it comes to advertising. For an advertisement to be effective for my age group, it needs to appeal to the audience. There are three main types of advertising used for people my own age, and they are celebrity power, lots of action, and the use of attractive women. Celebrity power is one effective form of advertising used for young teenagers. Because of the stage of life that I am currently at, I tend to look up to people who are famous. Most teenagers like to idolize musicians, sports players, and film stars. I am no different in this manner because I do associate myself with my favorite celebrities and try and follow them. If one of my idols is advertising a product, then I am more likely to pay that product some attention. I think that if my favorite celebrity is endorsing a product, then to be a true fan I should start buying that brand. This type of advertising is one of the oldest in the book, but it is also very effective for young people who are searching for an identity. Advertisements that have lots of action are also very popular with my age group. As a teenage boy, I enjoy watching television with great action scenes. This could either be a fight scene or a car chase. Marketers know that people my age like to see lots of action because it gets the adrenaline pumping. I am no different in that I enjoy watching advertisements that include a lot of action. There does not have to be much dialogue or any key message, just the inclusion of action appeals to young boys my age. Unlike the use of celebrities, using action sequences is a type of advertising that only works with males, particularly those around my own age. The third type of advertising that is effective for my age group is the use of sexy women. The saying that â€Å"sex sells† is a well-known one and it has been used ever since advertising first existed. The use of a pretty lady can set something going inside of teenage boys that make them take notice of the  advertisement. Scantily-clad women may be offensive to young females, but to guys like me it can make all the difference when it comes to advertising. I think that the use of attractive women will continue to be used by marketers because they know that it is an effective strategy and plenty of young men will approve of it. We are all bombarded by advertising every single day of our lives because marketers know the opportunities that it can bring. More than this, they also know that advertising can be extremely effective when trying to sell a product or service. For young boys of my age, this is no different. The advertising techniques used to attract people my age can be different from other target markets. The three main advertising strategies that are used to target someone like me are the celebrity factor, action sequences, and the inclusion of attractive young women.